Amanda Ansell: The relationship between marketing, HR, and sales

In this episode, Amanda Ansell from Carrington West, shines a light on the symbiotic relationship between marketing, HR, and sales. She stresses the critical role of training employees to champion the brand's message and leveraging phone interactions for brand building. Amanda reflects on her pioneering journey as the first full-time marketing resource at Carrington West and the evolution of their marketing team. S he delves into the essentials of measuring and reporting ROI in marketing initiatives and underscores the impact of crafting compelling job ads.