PODCAST · business
The Lonely Marketers
by The Lonely Marketers
Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of course, our favourite swear words.Whether you're looking for practical tips, inspirational stories, or just a moment to feel understood in the unique world of recruitment marketing, The Lonely Marketers has something for you.The Lonely Marketers is brought to you by the team at Paiger.
Episodes
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Monique Sollazzo: Prepare to be prepared
In this episode of The Lonely Marketers Podcast, Kieron Mayers sits down with Monique Sollazzo, Group Head of Marketing at Search Recruitment Group. With years of industry experience, Monique started her marketing career as an assistant in at Robert Walters in South Africa and has since moved to...
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Marie Simmons: Marketing is like playing The Legend of Zelda
In this episode of The Lonely Marketers Podcast, Kieron Mayers sits down with Marie Simmons, Senior Marketing Business Partner at Randstad. With over 10 years in recruitment marketing, Marie shares her journey from being a solo marketer to managing a small team and now working in a larger…
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Gemma Sleight: Marketing isn't the printing department
In this episode of The Lonely Marketers, host Kieron Mayers, Head of Marketing at Paiger, sits down with Gemma Sleight, Group Marketing Director at FMC Talent. With over 12 years at FMC Talent, Gemma has navigated a remarkable career journey, rising through the ranks to lead her marketing team.…
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Zanaba Poland: The grass is always greener
In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection. Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing. Key Topics: The Lonely Marketer Experience: Zanaba discusses…
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Chris Hawksey: The role of a CRO and going beyond the marketing box
In this episode, Kieron Mayers is joined by Chris Hawksey, Chief Revenue Officer at Smart Solutions Group. Chris shares his unconventional journey from a club promoter to the C-suite and explains the scope of a Chief Revenue Officer's role. Chris also discusses the need to think beyond…
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Owen Beynon: Embracing chaos and the parallels between the film industry and recruitment marketing
In this episode, we sit down with Owen Beynon, Senior Audio/Visual Executive at Meet. Join us as we explore Owen’s journey from the unpredictable chaos of film sets to the structured yet equally unpredictable world of recruitment marketing. Owen shares his insights on the surprising parallels...
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Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy
In this episode, Amy Tilbury, from Barrington James explores the diverse and demanding nature of recruitment marketing. She shares her climb from executive to senior marketing manager, highlighting her impactful projects in social media and website development. Amy discusses the success behind...
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Amanda Ansell: The relationship between marketing, HR, and sales
In this episode, Amanda Ansell from Carrington West, shines a light on the symbiotic relationship between marketing, HR, and sales. She stresses the critical role of training employees to champion the brand's message and leveraging phone interactions for brand building. Amanda reflects on her...
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Katelyn Young: The psychology of recruitment marketing
In this episode, Katelyn gets real about the recruitment marketing world, emphasising the importance of understanding psychology and the crucial alliance between sales and marketing teams. She shares her passion for empowering women and reflects on her challenges and triumphs as a woman in the...
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Michael Oliver: Recruitment marketing is the 'dad jeans' of marketing
Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search. They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing. Tune in for a refreshing take on the...
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Season 11 Episode 1: Paiger Acquires The Lonely Marketers
Today sees the announcement that the recruitment marketing community The Lonely Marketers, along with this podcast has been acquired by our biggest supporter, Paiger. Darren Westall, Paiger's CEO interviews Glenn about the origins of The Lonely Marketers and where it goes to next. *Personal…
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Ep 113 | Platforms and products. Do they have a place in recruitment? Jake Gorgol from OutScout.
Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes itself as a "technology talent matching platform". The great thing about this conversation is that this is not an add-on the existing recruitment and...
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Ep 112 | He played knick knack on the gate. Haydn Morgans from Search Stack.
The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all...
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Ep 111 | Everything is Figureoutable. Amity Watts from Cubed Talent.
After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody...
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Ep 110 | Live life to the full. Josie Hughes from Highfield Professional Services.
Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't…
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Ep 109 | That's not my name! Ellie Finey from Fraser Dove International.
Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team...
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Ep 108 | Check yo' self before you wreck yo' self. Ben Leeson from the rec hub.
Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself. It was great to...
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Ep 107 I Just do it. Rowena Wilding from The Boden Group.
We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming…
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Ep 106 | What's in it for me? Luca Rosi from Talentwrite.
Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why…
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Ep 105| It's not you, it's me. Christina Shiels from CSG Talent.
Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new...
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Ep 104 | (Not) Emily in Paris. Robert Woodford from The Marketing Junction.
Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the...
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Ep 103 | Hey! Where's the remote? Laura Brown from Engtal/Biotal.
How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her...
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Ep 102 | Blisters and bleeding. Richard Turrell from Handle.
When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the...
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Ep 101 | No offence to Cheltenham. Josie Malone from TXM Group.
Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the...
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Ep 100 | Everything is awesome. Glenn Southam from TwoEnds.
We got there. Episode 100! We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of…
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Ep 99 | Setting up your recruitment marketing for 2022.
In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022. As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by...
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Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.
After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR. In this episode, we chat about the differences in recruitment…
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Ep 97 | Time to change the narrative. Amanda Ansell from Carrington West.
When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of setting up processes for success, understanding what she is good (and not good) at…
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Ep 96 | The Rise of the Recruitment Marketer.
*Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing. We start by discussing the past 18 months and how this has elevated the role of marketing within recruitment and what…
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Ep 95 | Fresh watermelon, anyone? Matt Harland from Talent.
You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes... Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and…
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Ep 94 | Time to hustle. Jayde Pope from Greystone.
Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing. With a background in...
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Ep 93 | Just say no. Daniel Patterson from Cpl (UK).
Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and progress at an incredible rate. This is one of a few things we discuss with…
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Ep 92 | The impact of mentorship on marketing. Rebecca Lauder-Fletcher from SGI.
Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first...
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Ep 91 | That's the way, aha, aha I like it. Kate Harding from MA (Montreal Associates).
Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one. In this episode, we delve into the catalysts, the approaches and the results of...
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Ep 90 | Can recruitment marketing be more e-commerce? Brian Whigham from Venn Digital/Vennture.
What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences? In what is a wide-ranging episode that discusses recruitment websites, internal hiring,...
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Ep 89 | You've done well my young apprentice. Sean Furey & Max Barber from First Point Group.
There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the…
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Ep 88 | What do marketers actually do in recruitment? Mitch Sullivan from copywritingforrecruiters.com
Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting. As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your...
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Ep 87 | Three brands and two little babies. Helena Sullivan from Trinnovo Group.
Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being...
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Ep 86 | Reach for the stars. Jack Martin from Gattaca.
"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it. Starting his career doing bids, Jack has progressed to lead both the...
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Ep 85 | Cookin' up a storm. Chelcie Harry from The Levin Group.
What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under…
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Ep 84 | Like warm apple pie. Kathy Walker from McGregor Boyall
Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming? Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern…
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Ep 83 | What makes a good washing machine? Rob Prince from Talent Nexus.
Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI. When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As…
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Ep 82 | Oh look, another nerd. Paul Caudell from The Consultancy Group.
Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him 'blag' his way into his first job before spending 12 years in a business before it was bought to where he is now at The Consultancy Group. Paul…
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Ep 81 | Out of 10, I'd give you....? Chris Almond from Sourcr.
The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches. But why is it...
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Ep 80 | Own it. Richard Williams from Austin Fraser.
Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of...
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Ep 79 | Pretty Fly(wheel). James Whitelock from ThinkInCircles.
We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to...
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Ep 78 | Are we human or are we dancer? Katrina Collier from The Searchologist.
Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech...
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Ep 77 | Enter the Dragon. Jo Lee from Marmalade Marketing.
Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at…
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Ep 76 | Respect my authoritah! Mia Weston from Consult.
Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and...
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Ep 75 | (Not) The IT Crowd. Ryan Thompson from Focus Cloud Group.
As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have. Ryan Thompson from the Focus Cloud Group joins us to tell us about his career journey and how he managed to get IT off of his desk and really focus (excuse the…
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ABOUT THIS SHOW
Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of course, our favourite swear words.Whether you're looking for practical tips, inspirational stories, or just a moment to feel understood in the unique world of recruitment marketing, The Lonely Marketers has something for you.The Lonely Marketers is brought to you by the team at Paiger.
HOSTED BY
The Lonely Marketers
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Frequently Asked Questions
How many episodes does The Lonely Marketers have?
The Lonely Marketers currently has 124 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Lonely Marketers about?
Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of...
How often does The Lonely Marketers release new episodes?
The Lonely Marketers publishes regularly with 124 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Lonely Marketers?
You can listen to The Lonely Marketers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Lonely Marketers?
The Lonely Marketers is created and hosted by The Lonely Marketers.
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