Amanda Arrigotti-White on Curate & Co., selling your brand, and storytelling

Trish is diving into some PR 101 with founder and CEO of Curate & Co, Amanda Arrigotti-White. She started the company eight years ago - it's a public relations and social media agency that specializes in the food, beverage, and hospitality industries. Amanda talks about where she got her start in PR (wasn't a bad gig!) and how she slowly worked her way into the food and beverage industry. She gives us some tips and tricks when it comes to really promoting and selling brands, but the two both settle on the importance of storytelling. You may want to grab something to write with - Amanda is full of great PR advice.