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Amanda MacMillan – Nufarm (part one) episode artwork

Aug 9, 2019 43 min

Amanda MacMillan – Nufarm (part one)

from MarCast Hosted by MarketingMag

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; customer insight; farmers on Twitter; social media; technical capability; Australian manufacturing; brands with stewardship; sales and marketing alignment; six questions in 60 seconds. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

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Amanda MacMillan – Nufarm (part one)

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