PODCAST · business
MarCast
by MarketingMag
One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
Episodes
-
Episode 24: Michael Ziviani, Founder & CEO at Precise Value
Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School…
more -
Episode 23: Akshay Sardana – Optus (part two)
Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for...
-
Episode 22: Akshay Sardana – Optus (part one)
Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI…
more -
Episode 21: Ric Navarro – Nucleus Network (part two)
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The...
-
Episode 20: Ric Navarro – Nucleus Network (part one)
Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network;...
-
Episode 19: Fabian Marrone – Monash University (part two)
The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing...
-
Episode 18: Fabian Marrone – Monash University (part one)
AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global...
-
MarCast presents: Break-fest Live 1: Assembly Four
Welcome to the debut episode of our new show: Break-fest Live! We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers. This episode, Pretty Neat managing...
-
Episode 16: Trent Innes – Xero (part two)
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture...
-
Episode 15: Trent Innes – Xero (part one)
An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets;...
-
Episode 14: Sholto Douglas-Home – Hays (part two)
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things…
more -
Episode 13: Sholto Douglas-Home – Hays (part one)
Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone…
more -
Sarah Prescott – Thankyou (part two)
Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an...
-
Sarah Prescott – Thankyou (part one)
Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to…
more -
Amanda MacMillan – Nufarm (part two)
A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time;...
-
Amanda MacMillan – Nufarm (part one)
Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand…
more -
Episode 8: Sarah Murdoch – Jurlique (part two)
Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect...
-
Episode 7: Sarah Murdoch – Jurlique (part one)
Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product...
-
Episode 6: Ben Hill - Bega Cheese (part two)
Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles,...
-
Episode 5: Ben Hill - Bega Cheese
FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new...
-
Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)
Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new...
-
Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)
Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of...
-
Episode 2: Isaac Smith - REA Group (part two)
Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink,...
-
Episode 1 - Isaac Smith: REA Group (part one)
Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
HOSTED BY
MarketingMag
Loading similar podcasts...
Frequently Asked Questions
How many episodes does MarCast have?
MarCast currently has 24 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MarCast about?
One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management,...
How often does MarCast release new episodes?
MarCast has 24 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to MarCast?
You can listen to MarCast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MarCast?
MarCast is created and hosted by MarketingMag.
URL copied to clipboard!