Amanda's Brand + Marketing Trend Predictions 2026

Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th edition—the second to make it on My Best Campaign. From cortisol to vintage gymwear, it's a non-so-comprehensive list of what we'll all be talking about in 2026.LINKSRead the original Crystal Baller postGood Thinking PodcastThe Business of Fashion PodcastArticles of Interest PodcastRunning Supply SubstackThe Sweat Lookbook SubstackAs Seen On SubstackFitt Insider emailThe Future Party emailThe Running EventSwitchbackmade-for-social minidramasJacquemusFfernBurberryChanelSatisy Running: I think I saw you on my run todayDiadora's Cinematic SocialShawna Olsten on My Best CampaignCoperni’s probiotic "bacteria-infused" clothingHuhaCelliantHikerkindWestbeachMarco Langon x Diadorathe 12-hour walkBrick phone-blockerThe Bandit Grand PrixTracksmith Twilight seriesRapha PrestigeRedbull RampageMara Hoffman on SubstackTory DailyMelani Masarin’s Nightshade on SubstackWellsaid by MadewellRare Beauty Secrets.Our past predictions from: 2025, 2024, 2023, 2022 and 2021