My Best Campaign

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.LINKSJurgen on LinkedIn Lululemon Arc’teryx Arc’teryx Academy Arc'teryx Rebird Monday x Arc’terx Rebird Case Study Moment Factory Moment Factory x Arcteryx Rapha Skims x Will Ferrell

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.LINKSNicholas on LinkedIn Vivobarefoot Vivohealth ShoespiracyUnbound - A Story of Women’s Foot Liberation Satisfy San San Gear Wax London

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.LINKSChris on Linkedin Chris on Instagram Jesse Itzler's Adventure Club Sarah Blakely OR Sunrunner Hat Chris King on the Backcountry Marketing Podcast OR Mountain Bike Team Crankworx Pivot Dometic Fox Racing Danny Segal on Huckberry's content strategy

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately.LINKSSwitchback Event Danny Segal on MBC Huckberry’s Youtube Channel Alicia Moore on MBC Adam Saraceno on MBC Peak Design Youtube Channel Sid Baptista on MBC Lee Glandorf on MBC The Sweat Lookbook Substack Katie Boston-Wilson on MBC Katie Boston-Wilson on MBC (again!) Brogan Graham on MBC November Project Ty Haney on MBC Outdoor Voices TRE - Brand Impact 1 TRE - Brand Impact 2 Austin Hodges on MBC Jen Gurecki on MBC Katie Wylder Substack Wispr Flow App Niclas Bornling on MBC Luke O’Shea on MBC Julie Igarashi on MBC

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.LINKSKristin on Linkedin Earls Stella Artois Stella Artois Train Commercial Cracker Barrel rebrand

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation Todd Carmichael Halfdays Million Dollar Cowboy Bar Halfdays x Million Dollar Cowboy Bar Brandi Cyrus Halfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x Levis Airbnb Bedtime Ad Airbnb Girls Trip Ad Unreasonable Hospitality

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.LINKSAllegra Contatore on LinkedinAllegra on IGSunday RileyGood Genes by Sunday RileyBach Buquen x Sunday Riley Campaign

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now.LINKSThe Sweat Lookbook on SubstackLee Glandorf on LinkedinThe Rec Room on the Sweat LookbookThe Rec Room on Running SupplyThe Rec Room on Running WylderPruzan RunningR.A.D. UFO trainerRaideBonzer SunglassesFazitForta Cosmetics Buckle ScrunchiesBrooks Hyperion HouseCynthia Erivo x BrooksSebastian SaweErica KempDesiree Linden + Kara GoucherNobody Asked Us with Des and Kara podcastPuma Project 3 Race Day KitNew Balance Run HouseRabbit Boston Pop-upZach LitoffBandit Marathon KitMile Off Running Pop-upSalomon x L'art de L'automobile collabPYNRS Interlude eventPao LabsBobbie - baby foodSpence tennisHalfdaysSeniqHikerkindChrista Hull / Community Academy

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.LINKSAvery Hairston on LinkedInAyohMolly BazBanza Chicpea PastaGeneration Startup FilmUnreasonable Hospitality by Will GuidaraSundays Dog FoodJake PaulW brandMolly's mayo PhoneMayo-belline

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.LINKSPYNRS Performance StreetwearPioneers Run Crew BostonJayZ in Brooks with PharrellSidney for GQ x BrooksNew York Pioneer ClubGabby Thomas, Olympic Gold MedalistBest Flo Jo fashion momentsTrailblazHers Run Co & Newton Police lawsuit resolutionDesiree "Des" Linden, "Queen of Boston"ProlyfykWe Off the CouchMike Peck, Brooks Creative DirectorDavid Hashim PhotographyKane x PYNRSDiet Starts MondayBrainchildJason Mayden's book The Speed of GraceTractionNipsey Hussle

Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the brand. Danny Segal is the creative director who kicked this content engine into gear. We talked about the key ingredients of brand content collaborations, how to hit the right balance of content and commerce, and he spilled his best trove of inspiration right now.LINKShttps://www.dannysegal.wtf/https://www.linkedin.com/in/danielgsegal/https://enjoybrami.com/Brad Leone seriesCoors seriesDirt seriesHuckberry HomesShop class seriesAime Leon DoreA24Nike ACG TrainBlack Crows

Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the most out of the week—from scheduling strategy and what sessions to prioritize, to what to wear, what to eat, and how to navigate Austin without any FOMO.In this video we cover:- Where to stay & how to get around- What to pack (including the shoe rule)- How to plan your sessions (and when to ditch your plan)- Why panels are overrated & what to attend instead- The #1 way to network at SXSW- Brand activations worth your timeWhether it's your first time or your fifth, there's something here for you.Drop your questions in the comments — and let me know if you'll be there. The Monday team will be on the ground as always.#SXSW #SXSW2026 #MarketingStrategy #SXSWGuide #ContentMarketing #MarketingTips #Austin #SouthBySouthwest

Every year we make a series of predictions that sit at the crossover of marketing and active / outdoor / wellness brands. We call it our Crystal Baller. This is the 6th edition—the second to make it on My Best Campaign. From cortisol to vintage gymwear, it's a non-so-comprehensive list of what we'll all be talking about in 2026.LINKSRead the original Crystal Baller postGood Thinking PodcastThe Business of Fashion PodcastArticles of Interest PodcastRunning Supply SubstackThe Sweat Lookbook SubstackAs Seen On SubstackFitt Insider emailThe Future Party emailThe Running EventSwitchbackmade-for-social minidramasJacquemusFfernBurberryChanelSatisy Running: I think I saw you on my run todayDiadora's Cinematic SocialShawna Olsten on My Best CampaignCoperni’s probiotic "bacteria-infused" clothingHuhaCelliantHikerkindWestbeachMarco Langon x Diadorathe 12-hour walkBrick phone-blockerThe Bandit Grand PrixTracksmith Twilight seriesRapha PrestigeRedbull RampageMara Hoffman on SubstackTory DailyMelani Masarin’s Nightshade on SubstackWellsaid by MadewellRare Beauty Secrets.Our past predictions from: 2025, 2024, 2023, 2022 and 2021

Brogan Graham built a global fitness revolution with 250,000 committed members across the globe. We sat down, literally on the floor at The Running Event, to talk about how he did it and what brands can learn about growing organic communities and foster die hard fans. We cover: how to turn fans into evangelists. What is the right amount of friction for a branded event? And what is the biggest barrier that makes it impossible for some brands to partner with local community crews.LINKSBrogan on Linkedin Outward Agency The November Project Your Story in 60-seconds photos by Tony with a Sony Training Group Philicia Douglas Laura Green Brogan on Rich Roll

Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.LINKSCaryn Wasser on LinkedIn Little Spoon Target Launch Little Spoon x Meet Cutes NYC Little Spoon Taylor and Trave memes Little Spoon + Sauz Little Spoon + Graza Little Spoon + Dusen Dusen Little Spoon + Rachel Antonoff Little Spoon + Grillo's Pickles Skin Deep + Little SpoonCAVA Dunkin Liquid Death Ryan Air

When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.LINKSNiclas Bornling on LinkedIn Fact check: 3,000 injuries a year by beach umbrella. One death. Ingemar Stenmark The New Canadian Air Force Intersport Jean-Luc Diard Salomon S-core surfboard Scott Mellin, Chief Brand Officer, Salomon 

Austin Hodges was running NBA partnerships at adidas when he got tapped to make what might sound like a surprising leap: lead global marketing at a baby brand. Since then he brought the adidas sports partnership playbook to life at Nuna—and Nuna's sub brands, Tavo and Hedgren—totally changing the game in marketing to parents. This episode is a masterclass in sports partnerships. It's also an incredible lesson in leadership—Austin spells out his distinct approach that has rocketed him from a single brand CMO to global oversight of three verticals for three brands.

Remember that shiver of excitement that comes with opening a fresh box of 64-count crayons? That's what Crayola CMO Victoria Lozano has been capturing for more than 15 years. In this episode we dive deep into the world of location-based brand experiences, creating original brand IP and how to keep a campaign fresh when it runs over multiple years. She even gives the secret to getting a competitive brand management role without an MBA.LINKSVictoria Lozano on Linkedin Campaign for Creativity Crayola Creativity Week Creative Acts of ColorCrayola Experience Pablo animated series

When you get a Nike VP on the show, you make the most of it. Julie Igarashi joined us to give the MBC treatment to 3 iconic Nike campaigns: the Air Max Day campaign that took over Shinjuku and garnered millions of views on Youtube; the Jordan sneaker revival in Japan that pushed the brand from #9 to #1 in youth consideration; and the global 2024 Paris Olympic campaign that marked a major reset for Nike. What's more, she gives us a playbook for working your way up at Nike, and a window into how Nike cultivates world-class creative ideas.LINKSNike Secret Tournament World Cup 2002 campaign Faith Kipyegon Breaking 4 attempt You Can't Win, So Win Super Bowl campaign Nike Unlaced at Paris Fashion Week Is Nike Finally Winning With Women? CharetteNike Japan Air Max Day 2022 campaignNaomi Osaka, Awich, Yuto Horigome and Hiroshi Fujiwara courtside in Jordans Nicole Hubbard, Nike Inc. CMO David Lynch: The Art Life North Woods by Daniel Mason

Charlie Grinnell was one of the creative brains behind the viral Red Bull Raw 100 video series. In this episode he talks about the birth of Raw 100 and why it worked. He also goes deep into how to build a social calendar and budget that give you flexibility to jump on cultural moments, his process for inventing a viral content category, strategies for how to allocate your social ad spend, and his theory of how to work with the social algorithms right now.LINKSCharlie on Linkedin Rightmetric Aritzia ArcteryxInvoke Media Redbull Raw 100 Brandon Seminuk & Rupert Walker's Raw 100 Everybody Lies by Seth Stephens-Davidowitz

Katie Wilson believes in trial and error, but she had no idea that her days of consumer research in the vitamin aisle at Walmart would unlock a viral TikTok strategy and 2,000% growth. In this episode she talks about how she cracked the code, how she evolves her TikTok strategy to keep up with algorithm, and why she's newly a believer in brand building that doesn't show an immediate ROI.LINKSBelliWelli Tiktok BelliWelli Instagram Fiber Fest David Cod Dillon Francis

Jen Gurecki is downright famous (infamous?) in the outdoor industry. She's outspoken, unabashed and not afraid to center women/their businesses/their pleasure. But more importantly, she runs the only women-owned and operated ski and snowboard manufacturer in the world—a business she grew by sharing her personal journey and using her incredible voice. It makes her brand a perfect fit for Substack. In this conversation, we discuss the ingredients for a successful Substack and how to run a sale that doesn't damage your brand.LINKSJen's Go Fund Me - Donate to Cancer Messed with the Wrong BishCoalition Snow Lady Parts Substack Redefining Radical Substack Jen on Instagram Ergo Offers Magical Make an Offer Jeanine Pesce Amanda Goad The Portable Feminist Reader, ed Roxanne Gay  Letters from an American - Heather Cox Richardson's Substack Airplane Mode - Liz Plank's Substack Cody Cook Parrot

Meet the fixer who will build your perfect marketing team. Brianna Showell spent 20 years at Nike—starting with the mysterious coveted role as an EKIN, moving on to product line management before roles as Global Brand Director for Innovation and for Nike Kids, then finally as VP of Marketing for Nike Swim.It set her up for VP Marketing roles at two timeless California brands, Prana and Reef. In this episode, she talks about the single non-negotiable for high-impact creative: hiring world-class teams.We talk about the one quality every marketing leader needs, the first hire a CMO should make, and at what point you need to switch from hiring generalists to specialists. It's a masterclass on building your marketing team whether you're starting from ground zero, or cleaning up an existing team.LINKSNike EKIN program LNDR Liquid Death x Mary Ruth's - Killing Clowns Campaign Liquid Death - Kegs for Pregs Campaign SSENSE Reef Reef on IG Reef Fanning Campaign

How do you get massive results on a tiny budget? Gillian Damborg cracked the code with a viral social campaign for period care brand Aisle. She had one shot and to save the business and sell 20,000 pairs of underwear. With a budget of CAD $30,000 the brand had a return of nearly CAD $1.1 million. In this episode, she spells out the formula for the video series that made it happen.Watch this episode on YouTubeEpisode Links:Save the Period Aisle landing page Save the Period Aisle video Megan Lee: Save my boomer mom's Light Shop Brood Care - Gill's business Kelly & Kelly - podcast production agency Lauren Bercovitch - Director Amanda's Crystal Baller 2025 Predictions Willet linen bedding Blume beverages Christine Day From our sponsorMonday Creative Monday on Instagram Amanda Lee Smith on LinkedIn

When he was a VP at Dick's Sporting Goods, Ryan Eckel asked a simple question: what if we replaced just one 60-second TV spot with an anthemic full-length documentary? The result was a pair of films that hit film festivals, won awards and put Dick's in a new tier of brand equity. In this episode we hear how he did it, and follow Ryan's journey from speechwriter to head of marketing at Puma. We find out why he went from one of retail's biggest names to a scrappy running startup, and why he's now cast his lot with an Italian brand you might only remember if you grew up in the '90s.EPISODE LINKSRyan Eckel on LinkedinWe Could Be King (full film) Keepers of the Game (full film) Dick's Sporting Goods Sports Matter / DSG Foundation Diadora Tracksmith Puma Connor SchellJudd EhrlichFrom our sponsor:Monday Magazine Monday Creative on Instagram Amanda Lee Smith on LinkedIn

In some circles, Ty Haney needs no introduction. She became an icon for millennial women when she launched her activewear brand, Outdoor Voices, as a sparky 23-year-old. She quickly became a DTC powerhouse and saw huge success raising capital and turning Outdoor Voices (or OV as it was widely known) into the coveted uniform for active living.Ty left OV in 2020 (not the story we're telling here, but a fascinating one to read up on), took a beat, and went on to start two new projects: a better-for-you energy drink called Joggy and a brand loyalty platform called TYB—short for Try Your Best.In this conversation, we talk a lot about loyalty, TYB and how Ty used community to grow Outdoor Voices into a cult brand with more than 10,000 engaged ambassadors. But there's a secret lesson to cult-brand building in this episode too. Listen closely. We think you'll learn a lot.Episode linksOutdoor Voices and the Exercise Dress TYB Joggy plant-based energy drink Ty on Instagram From our sponsor:Monday Magazine Monday Creative on Instagram Amanda Lee Smith on LinkedIn

How much did Kendall Jenner really get paid for Aritzia’s Super Puff campaign? That’s one of many secrets divulged in this expansive episode with Shawna Olsten. Shawna led marketing creative at Aritzia when the brand went big on the Super Puff. She pulls no punches as she shares the highs and lows of that star-studded campaign. She also tells us how to get the most out of user-generated content (UGC) and how Aritzia has managed to perfect the brand retail experience. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops. Mentioned linksSAXX Underwear  Quiksilver  Native ShoesKit and Ace Guy Ritchie’s short films for BMW with Clive Owen Watch Shawna at Pecha Kucha Vancouver vol. 28  Super Puff sticker series by Rhek  The infamous Off-White shoes  Elmo and Roger for On Running On Running’s Cloudsurfer 2 social content Jacquemus 

No brand has fans like Nike has fans. In this episode, the architect behind their global membership program, Katie Dreke, gives us a look behind the curtain of their omnichannel loyalty program and how it evolved out of a stand alone performance training app. We talk about how Nike created an indispensable feedback loop with their most devoted customers and Katie shares the one tiny hack that unlocked an extra $2 million in revenue for Nike Japan. We went deep in this one and Katie really pulled back the curtain on what worked, what didn't and how she managed to get a massive, global matrixed organization on the same page about loyalty and membership. Katie Dreke has had a global career in agencies and brands—from IDEO, Weiden + Kennedy and Droga 5 to adidas and Nike, with stints in Tokyo, Sydney and Amsterdam. Today she is the founder of DRKE in Portland, where she bridges brand, systems-thinking, digital transformation and story-craft to design emotionally meaningful, and financially powerful, products and experiences for human beings and planet Earth. LINKSNike Membership via Nike app Read about Wexley School for Girls  

How to Revive a Brand: The Story of UGG’s Global ComebackUGG boots were massive when they launched in North America. They came onto the scene with huge Y2K energy and gradually seemed to fade into midwest suburban obscurity. But today they’re back in a big way, largely due to the leadership of Nicks Ericsson. In his 11 years with UGG—in global roles focused on brand, product marketing, and purpose and sustainability—he helped double the brand’s revenue, making it a significant part of the Deckers portfolio.In this episode, he tells us how they brought UGG back into the cultural conversation, explains the “UGG Eclipse,” and spells out the ingredients of a great celebrity brand collaboration. Then he shares what drew him to his latest role at Keen Footwear, how their sustainability mission plays out, and how to drive purpose at global public companies vs private owner-led companies.My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and follow us on your fave podcast app. It helps us grow.

We’re mixing it up! In this episode Amanda shares her annual Crystal Baller—her roundup of emerging cultural, marketing and product trends that will shape the market for outdoor, active and wellness brands. She’s got 9 trends she’ll be watching for in 2025, and tips for how your brand can respond to the cultural moment. Read the original Crystal Baller article, and past editions here. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

EA Sports FC (formerly FIFA) has an audacious goal of reaching one billion soccer fans with their games and digital properties—and Nicholas Lammie is leading the charge for the brand. He also led the brand through a monumental relaunch when EA and FIFA dissolved their partnership after 30 years. He shares how they did it, launching around the world with 200 partners—including David Beckham, ManCity and Real Madrid—simultaneously. He also shares how he scored his first job at EA, and how he gathered 17 of football’s greatest in one studio for a single photoshoot. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Content was the secret to Rapha’s huge rise in the cycling world, and Luke O’Shea has the story of how a small global team made 21 films around the world in just a year. As the head of Marketing and Sales for Asia Pacific he oversaw many of them, and he shares how they built consistency across continents, while keeping the films locally relevant. We talk about secrets to working in founder-led companies, and the arc of Luke’s 20-year career that spans his early days at Asics to his current photography projects with Sydney FC and endurance sports.  Watch the films Follow Luke on Instagram Find Luke on Linkedin My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Meow Wolf is a surrealist fever dream—a large-scale psychedelic wonderland with five locations. And Didi Bethurum is at the helm of the creative team that keeps selling out openings in cities like Las Vegas, Houston and Denver. Sometimes that means taking big creative risks, like a teaser billboard campaign that doesn’t even name the brand. Didi walks us through the steps that made Meow Wolf’s Denver launch a landmark success. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Braden Hoeppner has been a driving force behind major brand success stories—FYidoctors, Herschel Supply, Saxx underwear and Clearly—but in this episode we’re learning from a brand that (initially) failed. Working at Kit and Ace was a once-in-a-lifetime opportunity—a brand fully and liberally funded by the family behind lululemon. Braden and the K+A team were tasked with growing a billion-dollar brand in three years. Spoiler: it didn’t happen. But having limitless resources meant trying things that had never been done: building a custom ecomm site that could scale globally, opening 60 stores in 5 countries in one year, and a road trip in a giant copper Airstream. Braden tells the story and practical learnings about brand storytelling, performance marketing, holding things loosely, and the major marketing inflection points shaping our work. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Women’s apparel brand Athleta has totally flipped the model of athlete sponsorship on its head—breaking all the usual rules. Their roster includes true icons: Simone Biles, Alicia Keys and Allyson Felix. Seasoned marketer Michelle Lazar helped bring these partnerships to life across the brand’s many touchpoints, and she shares with us how they happened, what made them work, and the lucky breaks that turned into major cultural moments. Find Michelle on Linkedin and heck out her latest project Community Academy. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Liv is arguably the leader in the world of women’s cycling, and for the last three years they’ve made a huge splash by sponsoring the industry’s biggest event: the Tour de France Femmes. Liv’s Global Brand Manager, Cassondra Spring, tells us how they do it, what they get out of it, and how they turn that kinetic energy of on-the-ground event marketing into a lasting relationship.  My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops. Find Liv Cycling at the Tour de France Femmes and on Instagram  Find Cassondra on Instagram and Linkedin

Match-making is a one-to-one business, and for Talia Goldstein, Founder + President of Three Day Rule Matchmaking, growing her own business required that same personal touch. She explains how brands can fuel the fire of word-of-mouth and create a playbook for PR to seize those lucky media breaks when they happen. My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

Jeanine Pesce is the oracle of the outdoor industry—for more than 20 years she has informed trends in culture, brand and product. For years her magazine Range was the go-to resource for industry insiders to see what’s new and test out-of-the-box creative. She talks about the pros and cons of print content marketing and how it built her brand. My Best Campaign is brought to you by Monday Creative. Follow us on LinkedIn and Instagram and stay tuned for when a new episode drops.

The brand that MTV built Sneaker Steve was running Global Special Projects at DC Shoes during its multimillion dollar growth run. Find out how he built the brand through celebrity partnerships and some major MTV moments, and how he’s gone on to build his own sustainable footwear company, Ales Grey. My Best Campaign is brought to you by ⁠⁠⁠Monday Creative.⁠⁠ Follow us on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠ and stay tuned for when a new episode drops.

The making of a viral billboard campaignBelliWelli⁠ seized a moment and latched onto the “Hot girls have…” meme, and then made it entirely their own. Find out how strategic billboards helped this CPG brand build a die-hard fan base. Katie Boston-Wilson, CEO of BelliWelli, has the tea.My Best Campaign is brought to you by ⁠⁠Monday Creative.⁠ Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠ and stay tuned for when a new episode drops.

The parody video that garnered 4.7 million views Peak Design⁠ was built almost entirely on Kickstarter. Now, their YouTube videos—including one parody that takes on Amazon Basics—are keeping it in the spotlight. Adam Saraceno, CMO at Peak Design tells us how they did it. My Best Campaign is brought to you by ⁠Monday Creative. Follow us on LinkedIn and Instagram and stay tuned for when a new episode drops.

Amanda Lee Smith, CEO of Monday Creative, talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.