Amazon Ads, Incrementality & Growth: Thomas Robinson’s D2C Playbook

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore strategic insights and innovative approaches empowering D2C brands to scale profitably. Today, we’re diving into the high-impact world of performance marketing and systems-driven growth.Our guest is Thomas Robinson, VP of Growth at Breath Death and Managing Partner at Direct To Growth Co., a growth leader known for blending analytics, storytelling, and platform expertise across Amazon and Shopify.Key Highlights:Amazon Profitability: Thomas shares key principles for structuring Amazon Ad accounts to eliminate wasted spend and maximize efficiency. Incrementality Mindset: He explains how incrementality reshapes strategy and cuts through inflated attribution models. Capital-Based Media Buying: Thomas breaks down how to treat ad spend like investment capital across PPC, Paid Social, and CTV. Category Disruption: He reveals how Breath Death used influencer content and culture to disrupt a twenty billion dollar category. Systems Thinking for Growth: Thomas discusses the future of Direct To Growth Co. and why systems thinking is every founder’s superpower.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.