EPISODE · Mar 19, 2026 · 17 MIN
Amazon AMC Audiences Tier List
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon AMC audience targeting ranked from S to D tier to improve ad performance and resultsThis video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-value audience segments. Viewers will see which audiences are worth using for Amazon ads and which ones are not effective.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxuTry the AMC audience tier list here: https://tiermaker.com/create/amc-audi...#AmazonAds #AmazonDSP #EcommerceMarketing #AmazonFBA #AmazonStrategy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps00:00 - AMC audiences overview and tier list intro00:28 - Prime Video audience and sponsored TV relevance01:22 - Ready to upgrade audience explained02:05 - High value audience targeting strategy02:51 - Optimal frequency and retargeting limits04:09 - Custom audience with AI review05:06 - List and registry audience value05:42 - DSP campaign retargeting audiences07:09 - Add to cart but no purchase (top retargeting)08:05 - New to brand high value customers08:56 - Frequently exposed audience analysis09:38 - Fire TV and lookalike audiences10:10 - Multiple detail page views retargeting10:55 - Clicked ads but did not purchase12:01 - Sponsored keyword audience targeting12:45 - Seasonal and off Amazon engagement13:39 - Subscribe and save audience strategy14:47 - Sponsored ads exposure audience14:58 - Brand store visitors retargeting15:28 - Accessories and product pairing audiences15:56 - Final rankings and closing thoughts--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Amazon AMC audience targeting ranked from S to D tier to improve ad performance and results This video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-value audience segments. Viewers will see which audiences are worth using for Amazon ads and which ones are not effective. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu Try the AMC audience tier list here: http...
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Amazon AMC Audiences Tier List
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