Amazon: Beat Them, Join Them Or Both?

James Thomson is a former Amazon executive that helped make the Internet titan what it is today. Now, he's using his experiences and learnings to help brands be successful on the platform...and beyond. As Chief Strategy Officer of Buy Box Experts and Co-Founder of the PROSPER Show, James sits down with host Alicia Esposito to discuss:The unavoidable growth of Amazon during the pandemic;Key developments and innovations from the company;Important findings and takeaways from Jeff Bezos's antitrust hearing testimony; andWhy it's time for brands to prioritize integrity of product data and all things content.RELATED LINKSListen to the Buy Box Experts podcastGet more insights and resources from the blogRegister for the PROSPER Virtual ShowBuy the book: Controlling Your Brand in the Age of AmazonRead Retail TouchPoints' latest report on marketplacesReady to save 25% off your All-Access pass for the 2020 Retail Innovation Conference?Register here: http://pod.ric20.onlineDiscount Code: PODVIP