EPISODE · Aug 28, 2026 · 4 MIN
Amazon Deprecated Product Collection Ads in Favor of Brand Collection Ads
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon Sponsored Brands Collections are replacing Product Collection ads in 2027, changing how sellers group and show products in Sponsored Brands. The update covers automatic and manual collections, 3–10 related products, Amazon AI product selection, and shopper search signals. Amazon sellers can see how relevancy, catalog data, and buyer behavior may affect which products appear in each collection ad.Don’t let the 2027 Sponsored Brands change hit active campaigns unprepared, get an Amazon ads migration plan before the old format goes away: https://bit.ly/4jMZtxu#AmazonAds #SponsoredBrands #AmazonPPCWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Amazon Product Collection Ads Change in 20270:55 – Sponsored Brands Collections Replace Product Collection Ads1:25 – Automatic vs Manual Sponsored Brands Collections2:50 – How Amazon Uses Product Relevancy in Ads4:14 – What AI Collections Mean for Smaller Amazon Sellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail Amazon Sponsored Brands Collections are replacing Product Collection ads in 2027, changing how sellers group and show products in Sponsored Brands. The update covers automatic and manual collections, 3–10 related products, Amazon AI product selection, and shopper search signals. Amazon sellers can see how relevancy, catalog data, and buyer behavior may affect which products appear in each collection ad. Don’t let the 2027 Sponsored Brands change hit active campaigns unprepar...
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Amazon Deprecated Product Collection Ads in Favor of Brand Collection Ads
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