Amazon Key Metrics: What Do I Track & How Do I Influence It?

Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Words can’t espresso what you mean to us 1:54  Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12  Budget & visibility: CTR 11:47 Budget & visibility: CVR 15:00 Strategy: Search Query Performance Dashboard 22:58 New rollout: Marketing Stream 30:48 Final thoughts If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Destaney, Better AMS Destaney’s LinkedIn Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking How to Optimize for Total ACOS Goals in Amazon Advertising Common Mistakes With Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome What are Day-parting and Week-parting in Amazon PPC? Marketing Stream (beta)  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin