Amazon PPC AMA Live with Kevin Sanderson and Andy Craig - March 12

Send us Fan MailGear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show