Amazon PPC Budgets Are a Guess Until Data Proves Otherwise

Send us Fan MailStop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.You’ll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon’s suggestions, and know when you have enough data to make a decision.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Start an Amazon PPC Budget01:07 - Why Sales Matter More Than Budget01:45 - Cost Per Click Changes by Product Type02:05 - PPC Needs Better Clicks and Conversions03:00 - Fix the Listing Before Blaming Ads03:42 - Click Rate Changes After Listing Work04:37 - Why Amazon Suggested Bids Can Be Wrong05:38 - Placement Types and Bad Search Term Data06:33 - Why Bid Costs Depend on Competition07:23 - Starting Bids and Budgets Are Tests08:32 - Dynamic Down Only Bidding for New Sellers09:19 - Spend Thresholds and Buying Data09:59 - Why Relevance Still Matters in Ads-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show