Amazon PPC Negative Keyword Targeting ROAS Blind Spot

What this episode covers

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk through a smarter approach using exact-match negatives and frequent auditing. Listeners learn why negative keywords should trim waste, not amputate opportunity, and how to fine-tune their campaigns for maximum efficiency. This episode is packed with actionable insights for sellers looking to optimize their Amazon PPC strategy. #AmazonPPC #PPCStrategy #NegativeKeywords #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonAds #KeywordTargeting #AdOptimization #A9Algorithm #ACoS #SponsoredProducts #LongTailKeywords #SupplementBrand #AdWaste Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 6 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on July 17, 2026.

What is this episode about?

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.