Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro & welcome to Gonza Martinez02:15 – Gonza’s first Amazon brand purchase story06:00 – How to audit Amazon PPC campaigns10:20 – Finding growth opportunities14:00 – Competition analysis & smart strategies18:30 – Tips to boost sales fast22:00 – Leading a team & learning on the job26:00 – Reviving ad accounts after buying a brand30:15 – Key mistakes to avoid in Amazon PPC34:00 – Advanced campaign tips & tricks38:20 – Gonza’s personal insights & advice42:00 – Closing thoughts & goodbye🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Gonza Martinez, e-commerce entrepreneurFive Practical Fixes for Messy Amazon AccountsWhen Higher Total ACOS Means More ProfitHow to Save Your Campaigns with Bulk Files for Black Friday and Cyber MondaySmart Strategies for Branded Spend in Amazon AdsB2B Placements in Amazon PPC📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno