Amazon Seller Podcast | Amazon VC Operations: How to Use Data for Better Seller Performance (Ep 193)

Today we’re joined by Bruno Ferreira to deep-dive into the complex world of Amazon Vendor Central (VC) operations. For many 1P brands, VC can feel like a “black box” where data is plentiful but insights are hard to come by; Bruno is here to demystify the platform and show us how to leverage raw data to move from reactive firefighting to proactive growth. We’ll explore the essential metrics that every Vendor should have on their daily dashboard, how to identify the “hidden” operational bottlenecks that hurt your bottom line, and the specific KPIs required to achieve best-in-class operational performance in a competitive 2026 landscape.Host: Prabhat ShahGuest: Bruno Ferreira