Amazon Sponsored Prompts: How to Use the New Report & Stop Bleeding Ad Spend

Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. You definitely want to get ahead of this curve before these new placements start eating up your budget. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro0:17 - Omni-channel vs. Amazon-only brands1:52 - Challenges of moving brands onto Amazon3:20 - Why the new prompt report matters4:28 - Where customers see sponsored prompts7:37 - Live example and branded traffic11:33 - How to find and download the report14:55 - How to pause irrelevant prompts17:51 - Amazon Rufus stats and buyer intent18:35 - How to influence AI with your listing20:20 - Testing your images with ChatGPT and Gemini22:13 - Key takeaways and the future of AI search24:46 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Tyler Masur from Pilot HouseWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Product Page Optimization in a Rufus AI WorldHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Tyler MasurSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno