Amazon, TikTok or D2C: Where Should You Focus Your eCommerce Strategy? | Carina McLeod | 2025 AmafestUK - Amazon Sellers Conference

With so many eCommerce channels to choose from, it can be overwhelming to decide where to focus your time and budget. This session will explore the key differences between selling on Amazon, building your own D2C website, and tapping into emerging platforms like TikTok Shop. We’ll look at the pros and cons of each, what it takes to succeed on them, and how to align your channel strategy with your brand goals, resources, and stage of growth. Whether you’re starting out or looking to scale, the talk will offer a practical framework to help you make smarter, more confident investment decisions.Find out more about our future events ⁠https://amafestuk.com/