EPISODE · Sep 2, 2026 · 5 MIN
Amazon Traffic vs. Conversion: Which One is Killing Your Sales?
from My Amazon Guy
Send us Fan MailAmazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.Watch the full video to see what sellers should check before changing their Amazon listing.Book a call with My Amazon Guy and get expert help with your Amazon listing: https://bit.ly/4jMZtxu#AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Identifying Traffic vs. Conversion Problems00:33 - CTR Benchmarks and Traffic Issues00:52 - First 3 Things to Check on a Listing01:25 - Conversion Rate and Keyword Relevancy02:57 - Good Traffic but Bad Sales? What to Fix First04:06 - How to Differentiate “Boring” Products04:28 - Why Packaging and Main Images Matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Send us Fan Mail Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling. In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing. He also explains what to look at when a product gets traffic but still has low sales, how keyword rele...
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Amazon Traffic vs. Conversion: Which One is Killing Your Sales?
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