Amazon x Jamie Chicoine Chartier & Lucrèce Sicat Loeb: The Power of Authenticity in the Creator Economy

From micro-creators to global celebrities, content creators now drive major business. Amazon Europe’s Head of Creator Marketing and Head of Influencer BD talk about their roles in helping creators monetize and grow, discussing how authenticity and credibility remain at the heart of their success. Learn how being true to your niche leads to stronger, more engaged communities.Key Takeaways: Find out why keeping it real matters to content creators’ growth. Learn how niche branding helps creators stand out, spark connection, and grow communities that care.Unpack the global differences in the creator economy, from audience engagement strategies to brand partnerships.