PODCAST · business
Brand Collective
by Smartsheet
The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect balance between creativity and effectiveness. Strong brands live here. Here are their stories.
Episodes
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New Belgium Brewing x Rebecca Dye Yonushonis: Curiosity, Creativity, and Human-Powered Branding
What does it take to keep a brand human-powered in a world driven by social algorithms? Rebecca Dye Yonushonis, CMO of New Belgium Brewing, joins us to talk about researching Gen Z consumer trends, leading with curiosity, and building a bold, human brand in a world run by metrics. Key Takeaways:...
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Bobbie x Kim Chappell: Building a Mission-Aligned Brand
Kim Chappell knows firsthand that infant feeding is a journey. Bobbie’s mission is to unapologetically support parents — whether breastfeeding, bottle-feeding, or both — by normalizing the feeding experience and raising the nutritional standards. Hear how Kim helped build a brand centered on the...
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Goodr x Jared Grawrock: Maintaining Authenticity in Marketing
Jared Grawrock of Goodr talks about the benefits of unabashed authenticity in marketing, life, and self. Together we explore how staying true to your nature in marketing lends more weight and more satisfaction to everything you accomplish. Key Takeaways: We chat about how enabling authenticity...
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BARK x Dave Stangle: The Power of Knowing Your Audience
Dave Stangle is a self-described dog person. And so is the audience of BARK, where he’s VP of Brand Activation. Instead of sticking to the usual marketing playbook, BARK dove into what dog lovers truly crave and delivered with flair — think BARK Air and buzz-worthy campaigns. Dave’s insight? The...
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Amazon x Jamie Chicoine Chartier & Lucrèce Sicat Loeb: The Power of Authenticity in the Creator Economy
From micro-creators to global celebrities, content creators now drive major business. Amazon Europe’s Head of Creator Marketing and Head of Influencer BD talk about their roles in helping creators monetize and grow, discussing how authenticity and credibility remain at the heart of their success....
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Berklee College of Music x Sarah Valente: Marketing Creative Institutions
Sarah "Val" Valente of Berklee College of Music talks about the importance of spotlighting student creativity and nurturing artistic growth when marketing creative institutions. Tune in as we chat about tailoring marketing to students and alumni, creating local creative ecosystems, and being in…
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Smartsheet Unplugged: Hot takes from ENGAGE 2024
In this special episode of the podcast, hosts Beth Bradley and Nick Ross speak with attendees live at ENGAGE, our annual customer conference. Tune in to hear some rapid fire takes on the best brand campaigns, the worst marketing buzzwords, and more! Key Takeaways: Mark Mader, Smartsheet CEO,...
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SAP x Tim Hoppin: Evolving Creative Culture
Chief Brand and Creative Officer Tim Hoppin discusses the evolution of SAP’s creative culture and brand during a multiyear transformation. We break down the difference between “brand” and “branding,” what it’s like to rebrand a 50-year-old company to stay relevant and modern, and why authenticity...
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Former Shutterstock x Michael Francello: Breaking Down AI Ethics
Introducing your new robot assistant. Brooklyn-based AI evangelist Michael Francello explores the ethical use of AI in marketing and how responsibly embracing tech advancements can propel society forward. Tune in to learn about creator consent, the ethics of language and image model training, and...
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Celerion x Angie Badgett: How Medications Get to Market
Prepare to challenge assumptions about “Big Pharma” and clinical trials. Celerion Executive Director Angie Badgett offers a fresh perspective on marketing clinical research studies to the public. Angie discusses translating scientific terms, infusing regulatory compliance with creativity, and...
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Farm Sanctuary x Chantel Houston: Anatomy of Viral Storytelling
If you watched a Buzzfeed video between 2015 and 2019, chances are you’ll recognize Chantel Houston. Whether producing viral videos for some of the biggest entertainment brands on the internet or creating mission-driven content in her latest role as Content Director at Farm Sanctuary, Chantel has...
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Ogilvy x Winston Noel: Creating on Cue
In a fast-paced, creative career like copywriting, you have to be able to think on your feet — a skill Winston Noel, Associate Creative Director at Ogilvy, first learned as an improv comedian. Offstage, saying “yes, and” to ideas and opportunities has been the cornerstone of his career journey.…
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Homecare Homebase x Sara Cook: Putting People First
Marketing in a sensitive industry like home healthcare can be a challenge, but for Sara Cook, Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), the key is caring about what matters. Whether sitting side-by-side with doctors and nurses in her early days as a traveling...
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San Francisco Travel x Dan Rosenbaum: Climbing Hills to New Heights
Not all journeys start with a glamorous destination — some start on Craigslist. For Dan Rosenbaum, Vice President of Global Marketing at San Francisco Travel, answering a Craigslist ad kicked off thirteen years (and counting) of innovative destination marketing. In the rise from social media...
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QDOBA x Tara Lynch: Embracing the Unfamiliar
You’ve probably heard the saying that life begins at the end of your comfort zone — and if you ask QDOBA Sr. Manager of National Marketing, Tara Lynch, it’s definitely true. After nearly five years working for big name agencies in New York, Tara moved across the country and eventually started a...
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Cineverse x Lauren McCarthy: Finding the Story
Bridging the gap between the artistic aspects of marketing such as design and the harder skills like data analysis often feels scary and unnatural for creatives. But according to theater and improv student turned Cineverse SVP of Marketing, Lauren McCarthy, it’s all about finding the story. In…
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The Ordinary x Aayushi Rana: Starting from “Yes”
We’ve all heard about the importance of learning to say “no,” but what about the power of starting from “yes”? For photographer and content creator Aayushi Rana, saying “yes” to receiving her first DSLR camera, moving from Bangalore to London (Ontario, not England) at just 18 years old, and...
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Microsoft x Bob Bejan: Allowing Greatness to Shine in Times of Adversity
Few professionals experience career highs and lows as drastic as creatives who put their heart and soul into their work. Fortunately, Bob Bejan, Microsoft’s Corporate VP of Global Events, Production Studios & Marketing Community, has had a lot of highs — from turning the Ninja Turtles into rock...
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Introducing our new co-host, Beth Bradley!
In this extra special mini episode, we are over the moon to introduce you to our new co-host, Beth Bradley. Beth joins us while our regular co-host, MacKenzie Koss, is on parental leave with her new baby boy. Take a listen to learn a little bit about Beth, her background in the marketing and...
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Poppi x Allison Ellsworth: Thriving in Chaos
Being discovered by Whole Foods at a local Farmer’s Market. Appearing on Shark Tank 9 months pregnant. Launching a rebrand during a global pandemic. Going viral on TikTok overnight. While any of these events may seem like a wild ride to most, for Texas-based mom of three and Poppi Co-founder...
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Twofish x Dan Meth: Infusing Creativity with Humor
Most marketers and creatives work their entire lives in hopes of “going viral,” but for Senior Art Director Dan Meth, the phenomenon has become strangely familiar. So what’s his secret? As he puts it in this episode of the pod, “It’s fun or nothing.” After his first post-college gig creating a...
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Sundance Institute x Josh Shelton: Finding Liberation within Limitations
Nobody likes to be told “no” — which is why content producer Josh Shelton prefers to tell creatives “yes, and…” For Josh, solving problems within certain limitations is creatively liberating and has led to some of his best work. In this episode of the podcast (our very first with a producer!)…
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GoodRx x Chelsea Pyne: Balancing Art and Design
Even if you don’t believe in kismet, it’s tough to deny that Chelsea Pyne was destined to be creative from the moment her graphic designer dad put her baby picture on the cover of his company’s software packaging. After a close call as a music producer, Chelsea landed her dream job at renowned...
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Live at ENGAGE: Bobbitt x Denise Southerland & iS Clinical x Lorit Queller
We’re excited to share this week’s special live episode from Smartsheet ENGAGE 2023! For the first time ever, we sat down with two guests from two different brands: Denise Southerland, VP of Operational Excellence at Bobbitt, and Lorit Queller, Content Development Manager at iS Clinical. In this...
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Farmers Insurance x Sia Spaulding: Reimagining the Tried and True
Even the best marketers would be nervous about furthering the creative vision and campaign success of a brand as memorable and beloved as Farmers Insurance (admit it, the jingle is already stuck in your head). But for self-proclaimed neophile Sia Spaulding, reimagining the tried and true is what...
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lution x Chris Maxwell: Embracing Creativity In-house
Despite spending years on the creative agency side working with exciting brands like PlayStation and Coachella, when Chris Maxwell made the decision to bring most of Anheuser-Busch InBev’s marketing in-house, there was only one question on everyone’s mind: Why didn’t we do this sooner? And now…
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Wild Social x Mallory Kincaid & Cassie Lopez: Humanizing Your Business
Nobody likes feeling vulnerable, but according to teachers turned entrepreneurs Cassie and Mallory, it’s the secret ingredient to success. And on this episode of the pod, they discuss stepping outside their comfort zones to co-found and operate not one but two successful businesses — and they…
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JUV Consulting x Shaina Zafar: Amplifying Gen Z’s Voice
Today’s teenagers don’t just stomp off to their rooms and blast angry music when they feel unheard — they start companies that amplify their voices. At least that’s what Shaina Zafar did when she co-founded JUV Consulting, where she now serves as CMO and works alongside her (mostly) fellow-Gen Z...
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Kwik Trip x Mark Meisner: Connecting Emotionally to Consumers
Marketing has changed a lot over the last twenty years, but one thing remains the same: the need for brands to connect emotionally to their consumers. That’s how Mark Meisner, director of marketing and advertising at Kwik Trip (that’s “Kwik Trip” with a “K!”), has successfully positioned the...
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Glewee x Christian Brown: Harnessing the Creator Economy
Influencer marketing may still be a mystery to many, but lucky for brands and creators alike, Christian Brown has cracked the case — and he’s sharing everything he knows on this episode of the pod. Tune in as the Forbes 30 Under 30 recipient discusses his journey from traveling the world…
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Valtech x Blair Roebuck: Demystifying Data
“Marketing science” may sound intimidating, but according to Blair Roebuck, it has more in common with 8th grade science than you might think. In this episode, Valtech’s VP of marketing science and Forbes 30 Under 30 winner Blair shares how she discovered her passion for applying data insights to...
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Crush Studio x Lacey Hoff: Creating Magical Marketing Experiences
Sometimes we just have to trust that all the dots in our life will connect. And for English major turned experiential marketer and founder/creative director of Crush Studio, Lacey Hoff, they definitely did. In this episode, Lacey shares how working as a technical editor who got in trouble for...
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Cactus x Jeff Graham: In Service of the Work
This week, we’re joined by President & CMO at Cactus, Jeff Graham. With extensive agency experience, Jeff brings an incredible perspective of the true role of the account service department and how their work can drastically improve the creative quality and output of any agency. Jeff shares…
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CMO x Karrie Sanderson: Foundations First
We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this...
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The Weathered Wick x Erika Strassberg: Keep Your Passion Burning
Corporate event planner turned candle business founder, our latest guest, Erika, manifested her dreams during the pandemic. After the nature of corporate events changed entirely, Erika decided to lean into an experience-based concept by creating a candle studio. The Weathered Wick is all about...
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Podcast Allies x Elaine Appleton Grant: Stories Can Change Us
In the age of multitasking, podcasts seem to be more popular than ever. Lucky for us, our next guest, Elaine Appleton Grant, is somewhat of a storytelling and podcast expert. After years of working in public radio, Elaine shifted her focus to help nonprofit and social impact organizations share...
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Refine Labs x Judy Sheriff: Redefining Demand Gen
This week, we’re incredibly fortunate to be joined by Judy Sheriff, General Manager at Refine Labs, an experimental demand generation agency. In this episode, we dive into Refine Lab’s scientific approach to demand gen, which they refer to as “Revenue R&D”. We unpack how marketing has completely...
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Argo Design x Marcus Piña: Becoming a Creative Leader
Our latest guest, Marcus Piña, wears multiple hats as both the head of creative at Argo Design and the founder/mezcal head at Creador Agave Spirits. In this episode, Marcus details his journey from starting out as an up-and-coming designer to becoming a creative leader. As a self-taught designer,...
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Striped Elephant x Folayo Lasaki: Breakthrough B2C Marketing
This episode’s featured guest is Folayo Lasaki, principal and founder of Striped Elephant, a marketing and communications firm. From working in TV/film entertainment to becoming the head of marketing at Rainn Wilson’s SoulPancake to owning her own full-service marketing and communications agency,...
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Freelance Producer x Tatiana Alexandra: Empowering Creatives
Episode Summary: This week’s featured guest is Tatiana Alexandra, freelance creative producer and photographer. Since graduating as an exercise science major, Tatiana has had an interesting and inspiring journey to her current role. She spent most of her immediate post grad years trying to find…
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BBDO x Trae Watlington: Emotional Intelligence
Our featured guest is Trae Watlington, head of integrated strategy for AT&T Business at BBDO Worldwide. We may have Matthew McConaughey to thank for Trae Watlington’s contributions to advertising and branding. After seeing a movie where the actor portrayed an ad executive, Trae realized that...
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MOPED Productions x Mo Isern: Breaking Stigma Through Storytelling
This week’s featured guest is Mo Isern, co-founder of Perfect and The Shift, and founder of MOPED Productions. Since her teenage years, Mo has been motivated to take leaps by saying yes to opportunities - even when she didn’t know where it was going to go. From acting to broadcast journalism to...
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Morning Brew x Ben Weaver: Creating Cult Followers in Email Marketing
This week’s featured guest is Ben Weaver, vice president of commerce, licensing, and consumer products at Morning Brew. While Ben was attending college in Texas, he got an eye-opening look at how one design firm catered to ad agencies and marketing firms. Learning the ideologies behind successful...
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1st Anniversary Episode! 🥂
Believe it or not, it’s been a full year since we launched the Brand Collective Podcast, and we are full of gratitude and ready to celebrate! In this special bonus episode, we’re taking a look back at all the laughs, tears and nuggets of wisdom (plus discussions about exotic cheeses?!), as well…
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IMDb x Molly Shapiro: A Framework for Authenticity
Our featured guest is Molly Shapiro, senior art director of IMDb and creative director and founder of her own company, Studio Vesper. Molly went from working as a hairstylist in a salon to a hairstylist on photoshoot sets to a graphic design student before she realized that she’d rather create…
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TIME x Maya Draisin: Queen Elizabeth, Web3 and the New World of Publishing
We’re excited to share this week’s special live episode from Smartsheet’s ENGAGE 2022, where we sat down with Maya Draisin, Chief Brand Officer of TIME. Growing up the daughter of an artificial intelligence scientist left Maya with a fascination and passion for technology and exploring uncharted...
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LinkedIn x Mike Bordieri: Thumb-Stopping Content
This episode’s featured guest is Mike Bordieri, senior marketing consultant at LinkedIn. Mike started his marketing journey right out of college when he worked as a writer covering the blue green algae at a content marketing agency in Boston. After realizing his love for flipping people’s...
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Magenta Creative x Stacia Service: Strategic Design
This week’s featured guest is Stacia Service, Co-Founder & Design Director of Magenta Creative. After transitioning from agency life in Minneapolis to working from home (pre-pandemic), Stacia realized she wanted to return to her entrepreneurial roots. So when some friends got together and…
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The Normal Brand x Jimmy Sansone: Authenticity From Top to Bottom
This week’s featured guest is Jimmy Sansone, co-owner of The Normal Brand. Growing up as one of ten siblings in the Midwest wasn’t always easy but Jimmy Sansone made the most of it. Thanks to support from his entrepreneurial parents, the St. Louis native banned together with his brothers to form...
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Icelantic Skis x Hanna Whirty: Building a Brand Through Art and Community
Hanna Whirty is the marketing director at Icelantic Ski company, where she focuses on cultivating a community of people with a genuine love for the outdoors and skiing. She has a passion for the great outdoors and loves adventure. Before joining Icelantic, Hanna worked the agency grind where...
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ABOUT THIS SHOW
The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect balance between creativity and effectiveness. Strong brands live here. Here are their stories.
HOSTED BY
Smartsheet
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Frequently Asked Questions
How many episodes does Brand Collective have?
Brand Collective currently has 70 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Collective about?
The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect...
How often does Brand Collective release new episodes?
Brand Collective has 70 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand Collective?
You can listen to Brand Collective on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Collective?
Brand Collective is created and hosted by Smartsheet.
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