Amazon’s Marketing Stream Explained: A Technical Breakdown

Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing Stream’s improved data granularity 13:20 Marketing Stream’s No Throttling 16:01 Near real-time messaging 17:39 More reporting dimensions (beta) 19:54 Insights on deltas instead of aggregates 21:18 Marketing Stream simplifies workflow 23:23 Marketing Stream’s technical limitations 27:22 Why are there limitations in regions? 28:57 Only available for advertising data 30:15 What does not supporting Queues mean? 32:23 Differing data depending on the source 35:51 Marketing Stream’s attribution window 39:43 Ad Badger’s implementation of Marketing Stream 47:17 Outro– More coming soon! If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Nick Check out the Amazon PPC Software Tool Nick built (book) The Lean Startup What Are Dayparting & Weekparting in Amazon PPC? Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Marketing Stream  🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nickholas Isber Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin