Amber Bogie on ABM

In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack One-To-One Marketing 6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Coming in with Demandbase, Sendoso and Terminus Making scalability the priority - leveling up to a sales team of 100 Start with Training Wheels What's the magic in account selection? Shifting to do ABM with existing customers 20:29 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What's the most important feature for an ABM system to have? Shifting from live events to digital during lockdown Peak Community for Marketers Full Funnel ABM Amber on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.