Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table

In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate marketing—from a lower-funnel conversion tool to a powerful, full-funnel commerce enablement engine. Discover how integrating affiliate marketing into your media plans can complement and fuel your investments across search, social, video, and display, while driving measurable business growth. Whether you're a seasoned marketing professional or exploring new growth opportunities, this episode offers valuable strategies for getting affiliate marketing a seat at the planning table. Tune in to learn how to maximize ROAS and elevate your media performance! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.