Amy Kuphal’s easy email marketing strategy

You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (because it’s the only one you own and control). You know my thoughts on list-building and engagement and staying in touch with your subscribers. And I know that for some of you, my email marketing method feels a bit overwhelming—especially if you’re just getting started. That’s why when I met Amy Kuphal, I knew I had to introduce her to you. Amy is an email marketing ninja, but more than that, she’s a systems lover, and she wants nothing more than to make email marketing easy for everyone to do. Prefer a transcript? Here you go! Join me for this interview, and you’ll learn: How Amy discovered the power of email marketing How Amy’s Lead Generation Pyramid works to grow your mailing list How an email list allowed Amy to scale her 1:1 coaching business while working fewer hours Why you should sell to your email subscribers first, and how Amy does it with integrity The most important part of your lead magnet (this one caught me off guard) Why launching your lead magnet fast is more important than making it perfect Where to promote your lead magnet with some creative ideas you’ve probably never thought of How to turn new subscribers into raving fans with a short welcome sequence How Amy is using AI in her email marketing content How to make writing a weekly newsletter easy with Amy’s email templates Resources mentioned: Amy Kuphal, email marketing specialist and online business coach The Inbox Entrepreneur Six-Figure Systems (snap up a $7 trial here)