Amy Lanzi on Steering Digitas Through the Demands of Modern Marketing

From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line. Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at American Airlines to the top of the agency world, revealing how a foundation in data, customer experience, and relentless self-improvement propelled her career. She opens up about lessons learned from swimming long-distance, her earliest mentors (including her remarkable siblings), and the mindset that’s shaped her leadership style—equal parts grit, compassion, and a little spark. The conversation dives into: How brands can move from transactional marketing to building lifelong relationships The overlooked data that could transform brand strategy Why the best agencies humanize with intelligence—and what that really means The realities of being a working parent and award-winning executive From CEO challenges to personal mantras, this episode brings authenticity, energy, and wisdom in equal measure. Listen now.