Breaking Through The Mayhem

In this conversation, Brittany Clauss, Director, Brand Marketing & Media Strategy, United Airlines, shares how she balances brand building with revenue accountability inside one of the world’s most complex enterprises. From agency roots to leading media strategy within corporate communications, she unpacks how United connects long term platform thinking with performance goals, navigates volatility at the speed of PR, and uses innovation like contextual media and AI to drive loyalty, not just awareness. A candid look at how a global brand builds advocates, not just impressions. Highlights: Sales overnight and brand over time applied to modern media mix decisions Turning a competitive loyalty push into a brand story, not just a CTA Building brand love in a volatile category without abandoning long term strategy Integrating paid media with corporate comms to move at the pace of headlines AI driven contextual activation without sacrificing brand fundamentals Retail media, co-brand complexity, and connecting fragmented media ecosystems

Adam Katz sits down with Susu Grace, Co-Founder and Head of Experience Partnerships, for a candid conversation on how Givsly builds emotion driven experiences that strengthen partnerships and unlock measurable growth. From redirecting sales and marketing budgets into community impact to designing events people actually remember, Susu shares why values and revenue move together in today’s media ecosystem. Highlights:
 Emotion-driven experiential accelerates follow up and deal velocity more than traditional hospitality Sales and marketing budgets can fund measurable community impact without being boxed into CSR Inclusive event design increases partner engagement and long term relationship equity Shared values create stronger industry networks than transactional client entertainment Clear boundaries and faster decision making sharpen startup execution and leadership

In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on what actually drives impact. From persona driven audience thinking to closed loop measurement and a blunt take on frequency, this is how Ziggy evaluates partners, platforms, and performance in today’s media ecosystem.   Highlights: Why frequency over frequency is still the most honest lever in driving attention How challenger brands pressure test media plans across vertical learnings Using persona modeling to sharpen audience strategy before the buy What sellers miss when they pitch tech instead of client business outcomes The operator mindset behind closed loop measurement and real accountability

Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization. Paige shares how her role evolved from consumer relations to becoming the in-house SME for social intelligence, how she partners with brand and insights teams, and what it looks like to build influence in a niche discipline inside a large enterprise. This episode offers an inside look at how cultural intelligence functions within a major brand, and how Paige operates within the broader media and marketing ecosystem.

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership pulled him back to agency life—and how the Blu Platform is using AI to democratize data, accelerate strategy, and deepen client partnerships beyond media execution. Highlights: How “quarter turns” across the industry built a full-stack leadership perspective Why Horizon’s independence enables faster, more personal client relationships Blu Platform decoded: AI-native data, identity, and strategy in one ecosystem How AI shifts agencies from media delivery to business problem-solving The leadership principle of “be interested and be interesting.”

A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today. Highlights: How Christina’s career path shaped how she operates today Why social earned more influence inside agencies over time What surprised Adam about her background and mindset

A conversation with Michele Donati, EVP, Chief of Futures of Horizon, on why Horizon is betting on an open ecosystem—Horizon OS and its labs—to bring best-in-class partners together, accelerate innovation, and drive smarter media investment across the full planning-to-optimization workflow. Highlights: Horizon OS decoded: why “open beats closed” for speed, flexibility, and partner-powered innovation How Horizon Futures maps 65+ subcultures into actionable brand and audience strategy The new live-event playbook: real-time hype → social reverb → cultural afterglow Where LLMs actually change insight workflows (without replacing the human layer) Why labs matter: de-risked experimentation for clients who want innovation without chaos

Adam sits down with Elijah Harris, EVP Investment Strategy at Omnicom Media, to unpack how senior investment leaders actually think—how long-tail partner ecosystems get built, what keeps investment moving despite shifting industry narratives, and why multicultural audiences remain one of the most resilient growth engines even as public ESG and DEI messaging evolves. It’s also a rare chance to get to know Elijah beyond the title, with real perspective on leadership, career longevity, and the passions that shape how he operates in media. Highlights: The DEI headlines shifted, but the budgets didn’t Why multicultural media is still one of the most resilient growth plays The inside view of how investment leaders decide what gets funded The difference between public posture and real media spend How relationships and narrative shape modern media investment

CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever. This episode unpacks how deeper content signals, better measurement, and scene-level alignment are shaping the future of CTV. Key takeaways: Why contextual relevance outperforms blunt reach How IRIS.TV’s content ID scales CTV intelligence What scene-level targeting unlocks for brands Where live sports and real-time CTV are headed How AI strengthens human-led strategy Recorded live at ADWeek with Adam Katz and Nancy Grey.

As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams, and using technology to elevate—not replace—human strategy. Featuring insights from Jacob Davis, Global Head of Media at Crossmedia, a respected leader shaping the future of independent media, in conversation with host Adam Katz. Key takeaways: Why value is shifting from time spent to outcomes delivered How AI should remove friction, not replace thinking What smarter partnerships unlock beyond platform defaults Why human creativity remains the ultimate differentiator How trust and clarity lead to better media performance

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Tammy Henault, a transformational marketing leader whose career spans The New York Times, CBS/Paramount+, and the NBA—organizations that have reinvented themselves in the face of massive industry shifts. Tammy shares how she has built her career at the crossroads of media, entertainment, and sports, stepping into roles during moments of disruption—from the launch of digital subscriptions and direct-to-consumer streaming to global sports innovation. Across every chapter, her success has been rooted in embracing change, building for what doesn’t exist yet, and staying relentlessly close to the audience. The conversation dives into: Transforming industries from the inside How Tammy led marketing through pivotal transitions—NYT’s paywall era, Paramount’s leap into streaming, and the NBA’s launch of the In-Season Tournament—while driving global reach and daily cultural relevance. Fandom as an always-on relationship Why “marketing with fans, not to fans” fuels deeply personal engagement, and how local culture and access shape global audience growth. Subscription models that scale Why long-term success requires data, technology, and lifecycle design long before acquisition—and how infrastructure becomes the true engine of retention. AI with humanity Tammy’s take on AI’s promise: faster storytelling, smarter research, and personalized creative at scale—but with a warning against over-automation and content that loses authenticity. Leadership through clarity and curiosity Her philosophy of defining goals, championing empathy, celebrating wins and smart failures, and creating teams where everyone’s success rises together. Tammy also opens up about what’s next: the collision of tech, fandom, and experiential storytelling — from consumer innovation and health & wellness to immersive cultural spaces that tap into how people truly connect. With thoughtful candor and bold optimism, Tammy offers a compelling look at leading innovation across iconic brands—and why staying scrappy, human, and culturally fluent will define the future of marketing.

In this episode of Breaking Through the Mayhem live from Adweek, host Adam Katz sits down with Terrence Moduthagam, VP at Media.net, to reflect on a year of partnership, cultural alignment, and shared innovation between their companies. Terrence leads the curation business for Media.net Exchange — a nearly 2,000-person, product-led organization shaping the future of sell-side media targeting. Terrence explains how curation is evolving beyond data signals alone — toward pairing intelligence with culturally relevant moments that matter to real people. He discusses why collaboration with partners like Sightly has helped unlock growth through culturally aligned activation and stronger marketplace influence. The conversation dives deep into: AI’s true role in advertising — not replacing people, but elevating creativity and decision-making How democratized knowledge is expanding global maturity and leveling access to innovation The importance of product experimentation and tinkering to drive what’s next How Media.net builds global culture and scale while still operating like a scrappy startup Terrence also shares his passion for mentorship — helping others break into the industry — and how teaching empathy to his daughters keeps him grounded, optimistic, and focused on what matters most. This episode is an inside look at where ad tech, culture, and humanity meet — and how leaders like Terrence are steering the industry into its next wave of intelligent change.  

On this episode of Breaking Through the Mayhem, Adam sits down with Michelle Niblock, SVP and Client Lead at Digitas, representing Publicis and leading the McDonald’s business. Michelle dives into how McDonald’s stays culturally relevant by moving at the speed of fans—from playful real-time CRM moments (like the viral “seemingly ranch” Taylor Swift activation) to reviving nostalgia with digital-first initiatives like Monopoly. She explains why she deeply believes in CRM, loyalty, and using data responsibly to create meaningful value for customers, not just conversions. Michelle also breaks down how Digitas’ SWAT (Shareworthy and Trending) product helps brands identify culture-right moments they can authentically own. She shares her excitement about AI’s power to unlock creativity—not replace it—and predicts a rise in AI wearables that improve both everyday convenience and emotional well-being. From Bills fandom to cultural insights to where marketing is heading next, Michelle brings sharp strategy, optimism, and a human-first POV to one of the world’s most iconic brands.

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Melissa Berger, Chief Solutions Officer at Digitas, for a lively and insightful conversation about leadership, innovation, and loyalty in the modern marketing era. Known simply as “Berger,” Melissa shares how her evolving role at Digitas bridges media, commerce, CRM, and creative to help brands drive meaningful growth. She discusses her work leading a small but mighty “solutions” team that builds scalable strategies and products—like the SWAT Suite—to connect creativity, data, and technology. The conversation explores: AI and application: How Digitas integrates AI agents and workflows across teams to boost efficiency while keeping human creativity at the center. SWAT and speed-to-culture: Why authenticity beats trend-chasing when connecting brands to real cultural moments. Loyalty redefined: Insights from her podcast Building the Loyalty on how brands earn genuine preference—not just program participation. Leadership and collaboration: How a diverse executive team drives “networked experiences” and kinetic ideas that move people and brands forward. Balance and growth: Why Melissa admires Arianna Huffington’s message of wellness and balance, and how she applies that mindset amid a fast-paced career. Outside of work, Berger talks about her love for travel, golf, champagne with friends, and her obsession with neon aesthetics and nostalgic 90s fashion. This episode captures a dynamic mix of humor, authenticity, and strategic depth—showing how Melissa Berger and Digitas are shaping the future of connected marketing with both speed and soul.  

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Samantha Rose, EVP of Digital & Video Investment at Horizon Media, live from Adweek. With nearly 19 years at Horizon, Sam reflects on how staying curious, collaborative, and adaptable has allowed her to grow alongside one of the industry’s most influential independent agencies. Sam shares how her career evolved from traditional TV buying to leading digital, video, and programmatic investment, and why Horizon’s unique scale and agility make it possible to innovate fast without losing cultural closeness. She talks about the value of combining different types of expertise—technical programmatic knowledge with strategic investment intuition—and why great decisions come from the most informed voice in the room, not just the most senior one. The conversation explores: The evolution of investment leadership across TV, digital, and data-driven buying. How Horizon fosters collaboration and innovation while staying nimble. The launch of Horizon’s new global joint venture and what global expansion unlocks. Learning new technologies and AI in real time without losing authenticity or voice. Leading with transparency and empathy while moving fast in a high-pressure landscape. Sam also opens up about travel, family, music, and the importance of making time for team connection—plus her takes on Broadway concerts, AI-written emails, vacation in Greece, and who she’d choose for a dream dinner in the West Village (spoiler: George Clooney and Jason Sudeikis). A grounded, insightful conversation from a leader who shows that confidence, curiosity, and humor can coexist—and that strong relationships are still the heart of modern media.

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Janet Levine, Head of Global Invention at Mindshare (WPP Media), to unpack her creative philosophy, career journey, and the groundbreaking concept she calls world building. Janet shares how her lifelong curiosity evolved into a leadership mindset that blends imagination with structure. Over her 16 years at WPP, she’s held roles across media planning, client leadership, and creative strategy—each one contributing to her latest innovation: world building, a strategic framework for modern brand growth. The conversation dives deep into: World building explained: Why enduring, evergreen brand ecosystems matter more than fleeting campaigns and moments. Modern growth mindset: How world building helps brands evolve beyond old-school thinking to reach new audiences and pull multiple levers of growth. Collaboration as fuel: Why innovation at WPP thrives on cross-team creativity—from data and commerce to audience and creative teams. Culture and speed: How understanding culture’s rhythm and striking with impact—not just speed—creates more meaningful brand moments. Leadership and confidence: How Janet built her voice over time, turning curiosity into influence and creating space for teams to expand her ideas. Janet also reflects on the importance of mentorship, creative bravery, and the marketers she admires—from Vaseline’s award-winning cultural work to the enduring storytelling of brands like Snickers. Off the clock, she shares her deep love for Broadway and rap music, citing Lin-Manuel Miranda and Jay-Z as creative icons who, like her, master the art of storytelling and rhythm. This episode offers a masterclass in modern brand strategy, combining curiosity, culture, and creativity to show how world building can reshape the future of marketing.

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Brian Albert, Managing Director at Google, to unpack his 15-year journey leading transformative initiatives at YouTube. From the platform’s early days as a desktop video site to becoming the largest CTV platform in the U.S., Brian shares how passion, team culture, and bold innovation have fueled his career. Brian dives into YouTube’s role at the epicenter of culture, from NFL Sunday Ticket and the groundbreaking Brazil game stream to creator partnerships that elevate brands in new ways. He explains how marketers can harness creator strategies—ads, integrations, branded shorts—and pair them with YouTube’s high-impact formats for maximum impact. The conversation also explores: Leadership playbook: Four principles—focus, execution, humility, and team—that guide Brian’s approach to building new capabilities and empowering the next generation. Humility in business: Why win-win partnerships matter more than zero-sum competition. Learning & growth: Why making time for deep thinking and iteration is key to sustainable innovation. AI as a tool: How Gemini helps him process feedback and boost efficiency—while keeping human empathy at the center. Brian also reflects on sports and leadership, from lessons learned through Tom Brady’s team-first mentality to a personal Michael Jordan story that underscores the power of showing up at 100% every day. This episode blends practical frameworks, cultural insights, and human lessons on what it takes to lead at scale in today’s ever-evolving media landscape.

In this episode of Breaking Through the Mayhem, host Danielle Calciano, Senior Director of Sales at Sightly, sits down with Barbara Riley, President & CEO (and fractional CMO) of The AD Club of New England, to trace her path from Boston radio and early agency roles to leading a regional marketing community and advising brands. Barb shares how detours shaped her career—trading broadcast dreams for media and marketing, building client- and agency-side experience (Arnold Worldwide; CMO stints including Kaplan University and PopCorners), and why “showing up” changed her leadership style, from weekly New York runs to an 18-month Fort Lauderdale assignment. The conversation dives deep into: Community as advantage: Why Boston’s unique mix of youth, heritage, and cross-industry depth powers creativity—and why in-person energy matters again. Mentorship redefined: Barb’s “Fusion Hour” and “Walkie Talkie” formats that replace top-down mentoring with cross-learning (junior↔senior, peer, cross-functional) and intentional, small-group connections. Authenticity vs. automation: A practical AI stance—use tech for speed and scale, preserve human empathy and trust at key moments across service, sales, and marketing funnels. Brand values & consumers: How two-way dialogue and value alignment (employees and audiences) make brands better—and how partners help audit options and move faster. Culture by design: Create spaces people want to return to; avoid punitive “must return” narratives; build respect and flexibility for real lives. Barb closes with a call to action: help The AD Club be a “master connector and fueler” for marketers in New England—share what’s missing so the organization delivers real, measurable value.

In this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Michael Dobson, Global Chief Digital Officer at AMS, to explore his career path from retail management to leading digital strategy and innovation across ten countries and three business lines. Michael reflects on the lessons learned from both client- and agency-side roles, his embrace of independent agencies, and the pivotal mindset shift of asking “what if?” to spark innovation. He highlights how openness to opportunities and mentorship guided his career and how thinking differently has been key to driving growth. The conversation dives deep into: Culture redefined: Why true culture is built by people, not perks, and how AMS scaled employee resource groups globally to create belonging. Empowering voices: Why encouraging everyone - from new grads to senior leaders - to challenge processes and bring fresh ideas fuels innovation. Clients and outcomes: How AMS balances performance marketing with brand building, digs deeper into client briefs, and connects KPIs to long-term business outcomes. Navigating hype: Why staying proactive with insights and POVs helps clients cut through overhyped industry trends and make confident decisions. AI in practice: How new tools, including AI, are embraced when they solve real pain points and improve efficiency. Michael also shares personal reflections on his favorite travels - Spain’s unique work culture, Greece’s food and history, and his dream of experiencing an African safari - while celebrating AMS being named a Great Place to Work. This episode is a thoughtful exploration of leadership, culture, and innovation, with lessons on how to thrive in a rapidly evolving digital landscape.

In this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Steve Wolf, Head of Integrated Media at Scale Marketing, to trace his two-decade journey across the media industry—from his first break at MediaVest to leading integrated planning at an independent agency. Steve shares how pivotal career moments shaped him: from cutting his teeth on Continental Airlines and Capital One, to learning hard lessons under tough mentors at GroupM, to managing Super Bowl negotiations for AB InBev, and later embracing entrepreneurial risk at Canvas and Horizon. Throughout, he reflects on how failure, risk-taking, and mentorship played defining roles in building his leadership style. The conversation dives deep into: Failure as fuel: Why the hardest lessons and biggest setbacks often teach more than success. Breaking down silos: How he bridges traditional and digital media thinking to reflect how consumers actually experience content. CTV’s rise: Why connected TV offers the best of both linear reach and digital targeting, and how brands can use it effectively. AI in media planning: Why AI is powerful for speed and efficiency, but real differentiation comes from human “taste” and perspective. Team and culture: Why collaboration, soft skills, and curiosity often matter more than being the “smartest person in the room.” Steve also shares personal reflections on his move from St. Louis to New York to Chicago, his love for sports and how it shapes his perspective on leadership and teamwork, and even his passion for Indiana Hoosiers football. This episode is a masterclass in blending career grit, evolving with the industry, and leading with both strategy and humanity.

What if the real power of data wasn’t in dashboards, but in shaping how brands grow and connect across the world? On this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Zach Lain, Director of Global Data Partnerships at PepsiCo, to unpack how he’s helping one of the world’s biggest CPGs balance global consistency with local relevance. From rethinking CTV measurement to scaling data systems across 200+ markets, Zach shares lessons on leadership, culture, and why small wins drive lasting impact. They cover: The shift from click-throughs to outcome-based measurement How PepsiCo navigates brand priorities across markets Why speaking up with informed opinions matters The habits and mindset that fuel resilience, from swimming to solo travel A candid look at how one of the world’s biggest brands is rewriting the playbook for data partnerships and measurement.

What if building a media company was really about building a movement? On this episode of Breaking Through the Mayhem, host Alena DeSalvo sits down with Jason Schulweis, Chief Commercial Officer at The Female Quotient, to talk about scaling a mission-driven brand without losing its soul.From running HBO digital campaigns at 22, to helping Morning Brew grow revenue 20x, to leading FQ’s evolution from the Girls’ Lounge to a global media and events powerhouse, Jason shares how purpose, content, and community can fuel real impact. They cover: The evolution of FQ and its global growth Why organic social growth still works The role of men and allies in gender equality How brands can bridge B2B and B2C through shared values Lessons from partnerships with Ferragamo, Invisalign, and more Plus, Jason gets personal on fatherhood, preparing the world for his daughter, and why Cannes and SXSW top his list of FQ memories. Whether you’re a media leader, brand marketer, or just curious how mission-driven companies scale, this episode will leave you inspired.

The key to unlocking leadership? It might just be seeing your own potential differently. In this episode of Breaking Through the Mayhem, Adam Katz sits down with media leader Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, for a candid conversation about resilience, reinvention, and riding the relentless waves of change in media. From her early days at GM Mediaworks to steering massive brand strategies at Publicis and now IPG, Maureen reflects on the pivotal moments that shaped her leadership—and the personal evolution required to get there. She shares what it means to lead with transparency, coach with empathy, and the often-overlooked power of leaning into your strengths. They cover: Maureen’s career-defining moments and setbacks Shifting perception to unlock leadership opportunities Her views on AI’s impact on agency operations and client strategy The art of diagnosing client challenges in a complex, tech-fueled era Building a culture of confidence, honesty, and continuous learning And yes… her love of tennis (Go Djokovic!) and dream dinner with Oprah This episode is full of practical wisdom for anyone navigating a fast-moving industry, leading teams, or evolving their own voice in the chaos.

What if the biggest media trend is just a new label on the same old strategy? On this episode of Breaking Through the Mayhem, host Ben Lambert is joined by Liane Nadeau, Chief Investment Officer at Digitas North America, for a grounded and refreshingly honest look at how real innovation happens in media today. From local TV buys to leading investment across North America, Liane has seen every evolution and built a few herself. She shares how Digitas is bridging creative, strategy, and media to design brand experiences that actually connect, and why the real differentiator isn’t tools — it’s context, creativity, and the courage to try something new. They cover: Why curation isn’t a trend — it’s table stakes Digitas’ hybrid approach to AI  How AI is changing both media workflows and weeknight dinner What most brands still get wrong about contextual creative The underrated power of slowing down to think strategically Plus, Liane gets real on mom life, golf swings, and her dream gelato tour through Portugal. Whether you’re a media exec, creative lead, or just curious where AI meets ad strategy, this episode is for you.

The future of media leadership starts with a culture first playbook. In this episode of Breaking Through the Mayhem, Ben Lambert reconnects with his first ever boss, Michael Law, now CEO of Carat North America, for a full circle conversation on leadership, legacy, and the evolution of modern media. With candor, warmth, and a healthy dose of Boston sports analogies, Mike shares lessons from 25 years at Carat, where culture, curiosity, and coaching sit at the core of the agency’s DNA. They dive into: Why today’s media leaders need to think like comms planners and coaches How Carat’s culture first mindset drives innovation, growth, and retention What real leadership looks like in a time of industry volatility How to build consistent cultural impact—not just flash-in-the-pan moments Mike’s bow tie theory — that culture sits at the center of brand and business impact — echoes Sightly’s belief that showing up in culture drives better performance across the board. And his take on missed Wimbledon brand moments? A powerful reminder that speed, authenticity, and relevance matter more than ever. In a time of fragmentation, platform chaos, and pressure to prove ROI, this episode is a timely reminder: great media starts with people, purpose, and a plan built for what’s next.

What does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of culturally grounded storytelling.   From leading campaigns for brands like Google, Amazon, and Netflix to mentoring the next generation at LMU, Bernice shares how personal identity and professional excellence don’t just coexist—they fuel each other. She opens up about the moments that shaped her, the impact of her nonprofit work, and the creative frameworks that help brands connect more meaningfully.   Inside: The mission behind Asians in Advertising—and how it’s reshaping the industry How Bernice turned authenticity into her creative superpower Why culturally specific details matter for marketers trying to build real connection A strategic approach that starts with “why” and ends in emotional resonance What visibility really means—and why brands can’t afford to stay surface-level   If you care about purpose-driven work, inclusive creativity, and brand storytelling that actually resonates, this one’s for you.

What does it take to spend 27 years at one agency and still feel like you're just getting started? David Campanelli, President of Global Investment at Horizon Media, joins Adam Katz to unpack how the media world has evolved and how he’s stayed ahead of it every step of the way. They cover everything from his early days at Horizon to leading global investment strategy, and what he’s learned about staying grounded while thinking big. Here’s what’s inside: How David worked his way up and what’s changed (and what hasn’t) over nearly three decades Why consistency and connection matter more than ever in today’s hybrid world The value of learning through the “mundane” in the age of AI How Horizon is shaking things up with blu, their connected marketing platform This one’s about playing the long game, building real culture, and keeping your edge through it all. 👉 Hit play and find out why business still comes down to people, even in the age of algorithms.

What if performance marketing could do more than drive growth—what if it could drive equity? In this episode, Michele Ching sits down with Laura Lee, former performance lead at HBO Max and founder of LL Consulting, to talk about using advanced strategy and AI to open doors, not close them. From helping B2C and DTC startups grow with fractional leadership to championing inclusive representation, Laura shares her mission to uplift API and women founders with strategic expertise that was once reserved for big-budget brands.   You’ll hear insights on: Why performance marketing is equal parts art, science, and human instinct The pitfalls of over-automation and the importance of a test and learn mindset How real-time contextual targeting creates meaningful audience connections What it means to train AI on diverse voices and lead with self-advocacy The mission-driven businesses Laura supports and the courage behind them Together, Michele and Laura explore how their shared focus on authenticity, access, and innovation reflects a broader shift toward marketing that’s not just smart, but deeply human. Because the future of marketing isn’t just what we build. It’s who we build it for.

What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose. In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about sustainability, values-driven leadership, and why the future of advertising depends on doing the right thing and doing it well. Together, Adam and John unpack: 💥 The “cowboy ethic” that fuels stronger partnerships 📊 Why carbon measurement is key to smarter media planning ⚖️ How to balance speed with scalable, lasting impact 👥 Why employees—not execs—are redefining brand values from the inside out 🍪 And yes, the secret to the perfect chocolate chip cookie (crispy edges, gooey middle) They also dig into Sightly’s role in the movement, the rise of real-time value expression, and a global sustainability framework that could unite the industry around measurable change. Whether you’re deep in ESG strategy or just getting started, this episode makes one thing clear: purpose and performance can go hand in hand.

From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line. Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at American Airlines to the top of the agency world, revealing how a foundation in data, customer experience, and relentless self-improvement propelled her career. She opens up about lessons learned from swimming long-distance, her earliest mentors (including her remarkable siblings), and the mindset that’s shaped her leadership style—equal parts grit, compassion, and a little spark. The conversation dives into: How brands can move from transactional marketing to building lifelong relationships The overlooked data that could transform brand strategy Why the best agencies humanize with intelligence—and what that really means The realities of being a working parent and award-winning executive From CEO challenges to personal mantras, this episode brings authenticity, energy, and wisdom in equal measure. Listen now.

What happens when media, mentorship, and mission collide? Cara Lewis isn’t just one of the most powerful voices in media investment. She’s a survivor, a culture-builder, and a mentor redefining what it means to lead with heart. In this episode, she joins Adam Katz for a deeply human and refreshingly real conversation about navigating change, scaling impact, and finding purpose inside the mayhem. Cara shares her 15-year rise at dentsu, her early obsession with TV (shoutout to The Bold and the Beautiful sets), and how a life-altering breast cancer diagnosis shaped her approach to leadership, empathy, and legacy. Inside: 🎯 Why leading with empathy is Cara’s true superpower 🚀 Building culture in hybrid work and making it stick 💡 The origin story of Media Ladies Conquering Cancer and the power of peer-to-peer survivorship 👗 Fashion, sewing, karaoke, and other unexpected truths about one of media’s top execs 🔥 Why embracing change might be the most underrated mindset in media today If you’re leading a team, building a brand, or just looking for clarity in the chaos, this one’s for you. Listen now.

What links the fervor of Montreal Canadiens fans, AI-charged brand strategies, and 40-year-old teen moms? It’s community over stats, says Digitas CSO and Ad Age 40 Under 40 luminary Ali Amarsy. In a vibrant, in-person chat with Sightly’s Ben Lambert, Ali shares his journey from Montreal to Dubai, revealing how his global roots shape his visionary approach to brand building. This conversation blends the intensity of hockey rivalries, the magic of AI-driven creativity, and the art of earning trust within tight-knit communities. Ali explains why psychographics are the future, how Digitas leverages AI for precision and flair, and what it takes to transform a solid idea into a cultural phenomenon. He also opens up about his excitement—and nerves—as he prepares to become a #GirlDad, with plans to raise his daughter as a loyal Canadiens fan (sorry, Bruins fans!).Here’s what you’ll discover: Why community connection outshines demographic targeting How AI boosts strategy with accuracy, efficiency, and sparkle The secret to seeding trends and hitting cultural sweet spots Ali’s warm and witty take on fatherhood and hockey devotion Jump into this dynamic episode of Breaking Through the Mayhem to learn how brands can rise above the noise by speaking their audience’s language. It’s a blend of strategy, culture, and genuine connection delivered with humor and heart.

What happens when you stop trying to fit in and start leading from who you truly are?   In this episode of Breaking Through the Mayhem, Nancy Benter, Enablement & Strategy Partner at Starbucks, shares what it really means to lead with authenticity in today’s workplace.   With over 14 years of experience driving innovation across tech and retail, Nancy unpacks how staying true to her values has shaped her career, why diversity must be a business imperative, and how building trust through transparency creates real organizational impact. She also reflects on her personal journey from assimilation to empowerment and how honoring her Chinese American identity has helped her lead more authentically and inclusively at scale.   What you’ll hear:  ✨ The turning point where Nancy chose authenticity—and didn’t look back 💬 The three questions she uses to check in with herself as a leader 🌱 Why diversity isn't fluff—it’s fundamental to business ☕️ How coffee tastings at Starbucks turned into moments of cultural connection ⚖️Why clarity on your core values makes leadership (and life) a lot less overwhelming   Nancy’s powerful reflections on human connection, integrity, and courageous leadership will challenge you to bring more of yourself to your work and help others do the same. 

Wake up, media buyers—irrelevance is stalking you! In this episode, dive into the mind of a Hall of Fame strategist who’s mastered staying ahead in a chaotic industry. Discover why change sucks but irrelevance kills, how to evolve without losing your roots, the power of curiosity in an AI-driven world, and what it takes to stay indispensable in your career. Packed with insights from a 37-year veteran turned self-employed visionary, this conversation will jolt enterprise advertising pros into action. Tune in to Breaking Through the Mayhem with host Adam Katz and guest Rishad Tobaccowala for a no-filter take on thriving amid disruption. To learn more about Rishad, visit rishadtobaccowala.com. You can also find Rishad's book, Rethinking Work, here on BulkBooks or on Amazon, along with his other books.

The best leaders don’t just set strategy, they build cultures that can execute it. Nicole Estebanell, US CEO of Mediahub, joins Adam Katz to talk about balancing speed with strategy, the real impact of AI on creativity, and why leadership is more about influence than authority.  From navigating global markets to shaping high-performing teams, Nicole shares what it takes to stay ahead in an industry that moves faster than ever. She breaks down the fine line between innovation and chaos, why mentorship is an overlooked superpower, and how great teams win—not by working harder, but by working smarter together.   Inside:  🏀The leadership philosophy that puts teamwork above individual stardom 🤖 AI’s real role in media—beyond the hype and automation 💡The power of mentorship—and how one conversation changed her career trajectory  🌎How working abroad (and a big leap to London) gave her an edge in global strategy    Nicole’s take on leadership, culture, and innovation will challenge the way you think about building and leading great teams. Listen now!  

What happens when you go from leading hundreds to launching from scratch—and decide to do it all in public? Jeremy Bloom, founder of OhHello and Co-Founder of Marketecture Media, joins Adam Katz for a no-holds-barred conversation on reinvention, resilience, and the future of adtech. From viral dance intros to bootstrapping an AI-driven mentorship platform, Bloom shares how authenticity, grit, and a little bit of chaos have shaped his journey. He dives into Marketecture Live, the must-attend adtech conference built for real talk, not fluff, and why he believes mentorship is the industry’s greatest untapped advantage. Plus, get a behind-the-scenes look at what it’s really like to merge media, community, and business—without losing your sanity (or your hoodie). Inside: The bold vision behind Marketecture Live and why it’s shaking up industry events AI, advertising, and the future of mentorship in an industry that never stops evolving Why Jeremy sees himself as the Phil Jackson of adtech, not the MVP From WWF theatrics to Ultimate Warrior nostalgia—because life’s too short for boring   If you love media, tech, and a good underdog story, hit play.

What does it take to survive a decade in the media game when the rules keep rewriting themselves? Lisa Cialfi, Horizon Media’s Digital VP, sits down with Ben Lambert to unpack her journey—from slinging digital buys in 2015 to steering teams through the streaming explosion and AI’s takeover of ad metrics. She’s seen viewability obsessions give way to attention wars, and she’s got the scars to prove it. Expect tales of mentorship that shaped her, a culture that kept her, and a no-BS take on mental health at work—plus a Super Bowl call so bold it might jinx the Bills. Inside: How media morphed from linear TV to algorithmic chaos. The mentorship magic behind her VP rise. Why mental health’s the industry’s quiet crisis—and how to fix it. A Bills fan’s 2025 prophecy you’ll want to bet on. This isn’t just shop talk—it’s a front-row seat to media’s madness, perfect for ad nerds, career climbers, and anyone who needs a reminder that mental health matters and taking a break is okay. Hit play.

In this episode of Breaking Through the Mayhem, host Michele Ching talks with Suzie Bao, a transformative marketing leader and diversity advocate, about her journey navigating cultural barriers as an Asian American woman and building a legacy of authenticity and impact. With over 20 years of experience leading strategic marketing campaigns for top brands, Suzie has built a career at the intersection of innovation, inclusion, and business success. Suzie shares how her “joy work”—mentoring, community building, and championing representation—has become central to her role at IW Group, where she leads groundbreaking multicultural campaigns that bridge brands and culture. Key highlights: The power of “joy work” in aligning purpose with career and driving meaningful impact. Overcoming barriers as an Asian American woman in leadership and paving the way for others. Using AI for good in award-winning campaigns, like McDonald’s “Sweet Treats,” which bridged generational language gaps through innovative technology while celebrating intergenerational family bonds. Leading cultural-forward campaigns that empower underrepresented voices. Suzie’s story is a powerful reminder that joy, authenticity, and perseverance can create lasting change for individuals and their communities.  

In this episode, Adam Katz sits down with Sam Bloom, Head of Partnerships at PMG, to explore his career journey built on resilience, humility, and reinvention. From navigating the rise and fall of Blockbuster during its battle with Netflix to building Camelot's digital capabilities from the ground up and guiding it through a successful acquisition by PMG, Sam reflects on the lessons learned through challenges and reinvention. Sam's story is one of adaptability and curiosity. He shares how early setbacks became opportunities for growth, how rolling up his sleeves and learning the ropes at Camelot prepared him for leadership, and how his passion for innovation drives PMG’s approach to technology and AI. Key highlights: Candid lessons from Blockbuster’s rise and fall and how they shaped his perspective. How humility and a willingness to learn allowed him to build and lead successful teams Balancing tradition and innovation to stay ahead in a fast-changing industry. The importance of loving the process, staying adaptable, and embracing the unfinished work. Sam’s grounded perspective, passion for the craft, and dedication to innovation make this a must-listen for anyone seeking inspiration to navigate challenges and build something extraordinary.

Join Marissa Price as she sits down with Jamie Seltzer, Global EVP of CSA & MX Analytics at Havas Media Network, for a candid conversation about navigating the ever-evolving digital advertising landscape. In this enlightening discussion, Jamie shares invaluable insights on balancing data-driven decision making with the need for agility in today's fast-paced market. Discover how Havas is reimagining personalization at scale while respecting privacy concerns, and learn about their innovative "Three C's" framework - Connection, Content, and Context - that's reshaping how brands engage with audiences. Jamie offers a fresh perspective on the pendulum swing between audience and contextual targeting, and discusses why being "future ready" beats being "future proof" in today's dynamic media environment. Key takeaways include: How to thrive (not just survive) in an industry where change is the only constant Practical approaches to balancing measurement rigor with speed-to-market opportunities Strategic insights on global expansion and cross-market learnings from Havas's recent growth A compelling look at how culture is reshaping media strategy and brand experiences Whether you're managing campaigns, developing media strategies, or leading brand initiatives, this episode offers actionable insights on evolving your approach to meet tomorrow's challenges while driving results today.

Listen to Sightly CEO Adam Katz and Horizon Next EVP, Chief of Strategy & Operations Katie Comerford discuss navigating leadership, authenticity, and personal growth in the fast-paced marketing world.   Katie shares how celebrating wins, embracing discomfort, and focusing on self-reflection have reshaped her approach to work and life. She also highlights the power of psychological safety in fostering creativity and her belief that leadership is a continuous journey.   In this episode, you’ll learn: Why shifting your mindset toward self-reflection can transform personal and professional growth How to find value in daily accomplishments with strategies like a “to-done” list What it takes to create a team culture that thrives on trust and creativity How balancing individual growth and team leadership leads to long-term success

In episode 21 of Breaking Through the Mayhem, host Adam Katz, CEO of Sightly, chats with Rachel Tipograph, Founder and CEO of MikMak, about the company’s 10-year journey, growth, and future plans. Tipograph shares how Gen Z and Gen Alpha are reshaping the consumer landscape, why brands like ELF Cosmetics and PacSun are thriving by embracing cultural relevance, and how marketing strategies can drive sales across the entire funnel. She also discusses the trend of brands leaning toward either premium or value offerings, with a focus on consistent investment as key to long-term success. Tune in for Rachel's insights on navigating e-commerce and keeping it real.

Join host Annalise Curvelo as she talks with Dr. Tamara Zubatiy, Co-founder and CEO of Barometer, about her transition from cognitive science to leading a pioneering company in podcast advertising. Dr. Zubatiy explains how Barometer’s tools carefully analyze podcast content to help brands make thoughtful advertising choices that align with their values and avoid problematic content. Explore the challenges of podcast advertising, including how to balance brand safety with engaging listeners, and learn how Barometer handles complex content like true crime podcasts that use lighter tones for serious subjects.

In Episode 19 of "Breaking Through the Mayhem," host Alena Pilichowski engages with marketing expert Mark Schaefer, exploring his impressive journey from working at a Fortune 100 company to founding a successful digital marketing business. Mark discusses the critical concepts of community and belonging featured in his books, "Marketing Rebellion" and "Belonging to the Brand," emphasizing the shift away from traditional marketing methods towards building authentic emotional connections with customers. He provides insights into how leading brands like Nike and Coca-Cola excel in community-driven marketing, while also highlighting the potential for small and medium enterprises to thrive in this space. Additionally, he tackles the complexities of measuring community impact, illustrated through a case study on Sephora’s Beauty Insider forum, demonstrating the longevity and loyalty fostered through effective community-building.

Join us for episode 18 of Breaking Through the Mayhem as Morgan Kelly chats with Nicholas Love, CEO of Kulur Group. Nicholas delves into the essence of what makes a challenger brand successful, emphasizing the importance of bold strategies and the courage to disrupt the market. Central to his philosophy is the commitment to brand authenticity, ensuring genuine connections with consumers that transcend traditional marketing. Nicholas discusses his career trajectory, from ESPN Digital Media to leading marketing initiatives at prestigious institutions like the University of Chicago Booth School of Business and North Carolina State University. His extensive experience has equipped him with profound insights into building and executing successful social media strategies that resonate on a national level. The episode explores pivotal adtech themes such as the critical role of data-driven marketing and the ever-evolving landscape of social media. Nicholas introduces Kulur Group’s DOPE framework—Data, Optimization, Personalization, and Engagement—which serves as a guiding principle for challenger brands aiming to distinguish themselves in a crowded market. Additionally, the conversation addresses the transformative impact of AI in marketing, evaluating its potential benefits and challenges. In Nick's view, a strong company culture is essential for success. He underscores the importance of transparency, inclusivity, and a commitment to continuous learning and adaptability. Such a culture not only attracts top talent but also fosters an environment where employees are motivated to drive innovation and achieve sustainable growth. Listeners will benefit from Nicholas Love's unique perspective on leadership and marketing, making this episode a must-listen for anyone looking to understand the dynamics of authentic brand-building and market disruption.

Join Alex Babatunde, VP of Product at Sightly, and Jacob Miesner, SVP of Technology at Sightly, as they explore AI bias and the importance of diverse data sources and human oversight. Discover AI's transformative potential in reshaping the workforce, streamlining tasks, and empowering humans. Transitioning to marketing and how Sightly utilized AI within Brand Mentality® technology, uncover steps for companies to become ML-empowered teams and explore various AI use cases. Gain insights into building ML-powered teams and staying up to date with AI developments.

Dive into an extraordinary episode designed for the forward-thinking AdTech professionals and media strategists, featuring Adam Katz, CEO of Sightly, and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB. Uncover deep, nuanced insights into navigating the post-cookie era, combating bias in AI, and revolutionizing your media buying strategies. This isn’t your standard industry chatter; it’s a deep dive into the challenges and innovations shaping the future of digital advertising. If you’re in AdTech or media strategy and looking to not just keep up but lead the charge in this dynamic industry, this episode offers the unconventional wisdom you need to elevate your approach and impact. Tune in now and transform how you navigate the complexities of today’s advertising landscape.

In this compelling episode, Bonnie Wan invites listeners into the world of "The Life Brief," a transformative tool that distills brand strategy into a powerful guide for transforming attention into action. With a focus on the urgency of the moment fused with timeless truths, Bonnie delves into the significance of self-awareness, the power of partnership, and the impact of practicing over seeking perfection. Learn how to navigate high-stakes disruptions, make meaning out of messiness, and align your actions with your deepest beliefs and desires. If you’re seeking a catalyst for change, a way to amplify your impact, and a method to mourn the transition while honoring what was, this conversation with Bonnie Wan is your gateway to a life of clarity and meaningful action. Prepare to challenge the myth of the individual contributor and embrace the power of pairings in your journey to clarity and purpose. Join Michele Ching and Bonnie Wan as they explore the synergy between personal and brand strategy in episode 15 of BTTM.

In Episode 14 of Breaking Through the Mayhem, presented by Sightly, Eric Shih, COO of Cedara, shares his career journey from the music industry to TV and ad tech, culminating in his arrival at Cedara driven by a personal passion for a sustainable future. Explore Cedara's mission to map carbon emissions in marketing and advertising, shedding light on the industry's crucial need for a sustainable supply chain. Eric emphasizes the importance of transparency, data-driven measurement, and collaborative efforts to make the advertising industry more sustainable. Join us for this insightful episode where sustainability intersects with advertising innovation with Eric Shih. For more on Cedara, visit Cedara.io and follow them on social media channels.  

Welcome to Episode 13 of Breaking Through the Mayhem, where we explore the dynamic world of marketing and advertising amid constant change. Today's guest, Albert Thompson, emphasizes precision and intentionality in consumer marketing, prioritizing a meticulous approach over fleeting trends. Thompson's forward-thinking strategy involves merging historical insights with upcoming trends, enabling him to anticipate the future trajectory of marketing.