PODCAST · business
Breaking Through The Mayhem
by Sightly
We bring on a wide range of guests from some of the top brands in the world to unpack how their brand values impact their company.
Episodes
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Brittany Clauss on Scaling Brand Loyalty at United Airlines
In this conversation, Brittany Clauss, Director, Brand Marketing & Media Strategy, United Airlines, shares how she balances brand building with revenue accountability inside one of the world’s most complex enterprises. From agency roots to leading media strategy within corporate communications…
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Susu Grace on Turning Client Experiences Into Real Business Impact
Adam Katz sits down with Susu Grace, Co-Founder and Head of Experience Partnerships, for a candid conversation on how Givsly builds emotion driven experiences that strengthen partnerships and unlock measurable growth. From redirecting sales and marketing budgets into community impact to designing...
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Ziggy Prieto on Why Frequency Wins in a Fragmented Media Landscape
In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on what actually drives impact. From persona driven audience thinking to closed loop...
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Paige Walker on Building Cultural Intelligence Inside The Hershey Company
Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization. Paige shares how her role evolved from consumer...
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Domenic Venuto on Building the AI-Native Agency from the Inside Out
Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership...
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Christina Goswiller on Social’s Seat at the Table
A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today. Highlights: How Christina’s career path shaped how she operates today Why...
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Michele Donati on Why Open Beats Closed in Modern Media Planning
A conversation with Michele Donati, EVP, Chief of Futures of Horizon, on why Horizon is betting on an open ecosystem—Horizon OS and its labs—to bring best-in-class partners together, accelerate innovation, and drive smarter media investment across the full planning-to-optimization workflow....
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Elijah Harris on Media Investment Strategy and Growth Levers
Adam sits down with Elijah Harris, EVP Investment Strategy at Omnicom Media, to unpack how senior investment leaders actually think—how long-tail partner ecosystems get built, what keeps investment moving despite shifting industry narratives, and why multicultural audiences remain one of the most...
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Nancy Grey of IRIS.TV on Why Context Wins CTV
CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever. This episode unpacks how deeper content signals, better measurement, and scene-level alignment are shaping the future of CTV. Key...
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How Media Leaders Create Real Advantage in an AI Era
As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams, and using technology to elevate—not replace—human strategy. Featuring…
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Tammy Henault on Building Fandom, Trust & the Future of Media
In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Tammy Henault, a transformational marketing leader whose career spans The New York Times, CBS/Paramount+, and the NBA—organizations that have reinvented themselves in the face of massive industry shifts. Tammy shares…
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Media.net’s Terrence Moduthagam on Smarter Curation & Human-Centered AI
In this episode of Breaking Through the Mayhem live from Adweek, host Adam Katz sits down with Terrence Moduthagam, VP at Media.net, to reflect on a year of partnership, cultural alignment, and shared innovation between their companies. Terrence leads the curation business for Media.net Exchange…
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How McDonald’s Moves at the Speed of Culture with Digitas’ Michelle Niblock
On this episode of Breaking Through the Mayhem, Adam sits down with Michelle Niblock, SVP and Client Lead at Digitas, representing Publicis and leading the McDonald’s business. Michelle dives into how McDonald’s stays culturally relevant by moving at the speed of fans—from playful real-time CRM...
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Digitas’ Melissa Berger on Speed to Culture and Smarter Customer Connections
In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Melissa Berger, Chief Solutions Officer at Digitas, for a lively and insightful conversation about leadership, innovation, and loyalty in the modern marketing era. Known simply as “Berger,” Melissa shares how her…
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How Horizon’s Samantha Rose Leads Through Change, Collaboration and Culture
In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Samantha Rose, EVP of Digital & Video Investment at Horizon Media, live from Adweek. With nearly 19 years at Horizon, Sam reflects on how staying curious, collaborative, and adaptable has allowed her to grow alongside…
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WPP’s Janet Levine on World Building and the Future of Modern Marketing
In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Janet Levine, Head of Global Invention at Mindshare (WPP Media), to unpack her creative philosophy, career journey, and the groundbreaking concept she calls world building. Janet shares how her lifelong curiosity…
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Brian Albert of Google on Building YouTube’s Future and Empowering Teams
In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Brian Albert, Managing Director at Google, to unpack his 15-year journey leading transformative initiatives at YouTube. From the platform’s early days as a desktop video site to becoming the largest CTV platform in the...
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Barbara Riley, President & CEO of The AD Club of New England, on Redefining Mentorship and Building Community
In this episode of Breaking Through the Mayhem, host Danielle Calciano, Senior Director of Sales at Sightly, sits down with Barbara Riley, President & CEO (and fractional CMO) of The AD Club of New England, to trace her path from Boston radio and early agency roles to leading a regional marketing...
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Michael Dobson, CDO at AMS, on Culture, Innovation, and Leading With “What If?”
In this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Michael Dobson, Global Chief Digital Officer at AMS, to explore his career path from retail management to leading digital strategy and innovation across ten countries and three business lines. Michael reflects on the...
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Scale Marketing's Steve Wolf on CTV’s Rise and Human “Taste” in Media
In this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Steve Wolf, Head of Integrated Media at Scale Marketing, to trace his two-decade journey across the media industry—from his first break at MediaVest to leading integrated planning at an independent agency. Steve…
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Inside PepsiCo’s Data Partnerships and Measurement with Zach Lain
What if the real power of data wasn’t in dashboards, but in shaping how brands grow and connect across the world? On this episode of Breaking Through the Mayhem, host Ben Lambert sits down with Zach Lain, Director of Global Data Partnerships at PepsiCo, to unpack how he’s helping one of the…
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How The Female Quotient is Changing Media, with Jason Schulweis
What if building a media company was really about building a movement? On this episode of Breaking Through the Mayhem, host Alena DeSalvo sits down with Jason Schulweis, Chief Commercial Officer at The Female Quotient, to talk about scaling a mission-driven brand without losing its soul.From...
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IPG Mediabrands’ CIO Maureen Bosetti on Evolving with the Industry
The key to unlocking leadership? It might just be seeing your own potential differently. In this episode of Breaking Through the Mayhem, Adam Katz sits down with media leader Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, for a candid conversation about resilience, reinvention, and...
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Digitas CIO Liane Nadeau on Context, AI, and the Future of Media Investment
What if the biggest media trend is just a new label on the same old strategy? On this episode of Breaking Through the Mayhem, host Ben Lambert is joined by Liane Nadeau, Chief Investment Officer at Digitas North America, for a grounded and refreshingly honest look at how real innovation happens…
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How the CEO of Carat Builds Culture That Performs
The future of media leadership starts with a culture first playbook. In this episode of Breaking Through the Mayhem, Ben Lambert reconnects with his first ever boss, Michael Law, now CEO of Carat North America, for a full circle conversation on leadership, legacy, and the evolution of modern…
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Telling the Whole Story with Bernice Chao on Culture and Creativity
What does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of...
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What 27 Years at Horizon Taught David Campanelli About Media
What does it take to spend 27 years at one agency and still feel like you're just getting started? David Campanelli, President of Global Investment at Horizon Media, joins Adam Katz to unpack how the media world has evolved and how he’s stayed ahead of it every step of the way. They cover...
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Founder Laura Lee Is Building Marketing That Includes Everyone
What if performance marketing could do more than drive growth—what if it could drive equity? In this episode, Michele Ching sits down with Laura Lee, former performance lead at HBO Max and founder of LL Consulting, to talk about using advanced strategy and AI to open doors, not close them. From...
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Ad Net Zero Director John Osborn on Why Purpose Is the Most Powerful Media Strategy
What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose. In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about...
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Amy Lanzi on Steering Digitas Through the Demands of Modern Marketing
From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line. Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at...
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dentsu’s CIO Cara Lewis on Why Change Is Good for Media and for You
What happens when media, mentorship, and mission collide? Cara Lewis isn’t just one of the most powerful voices in media investment. She’s a survivor, a culture-builder, and a mentor redefining what it means to lead with heart. In this episode, she joins Adam Katz for a deeply human and...
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Digitas’ Ali Amarsy Unlocks Cultural Ad Wins
What links the fervor of Montreal Canadiens fans, AI-charged brand strategies, and 40-year-old teen moms? It’s community over stats, says Digitas CSO and Ad Age 40 Under 40 luminary Ali Amarsy. In a vibrant, in-person chat with Sightly’s Ben Lambert, Ali shares his journey from Montreal to Dubai,...
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Brewing Authenticity with Nancy Benter on Culture and Leadership at Starbucks
What happens when you stop trying to fit in and start leading from who you truly are? In this episode of Breaking Through the Mayhem, Nancy Benter, Enablement & Strategy Partner at Starbucks, shares what it really means to lead with authenticity in today’s workplace. With over 14 years of...
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Embracing Change to Crush Irrelevance
Wake up, media buyers—irrelevance is stalking you! In this episode, dive into the mind of a Hall of Fame strategist who’s mastered staying ahead in a chaotic industry. Discover why change sucks but irrelevance kills, how to evolve without losing your roots, the power of curiosity in an AI-driven...
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Nicole Estebanell on AI’s Role in Media and Why Leadership is a Team Sport
The best leaders don’t just set strategy, they build cultures that can execute it. Nicole Estebanell, US CEO of Mediahub, joins Adam Katz to talk about balancing speed with strategy, the real impact of AI on creativity, and why leadership is more about influence than authority. From navigating...
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Jeremy Bloom on Authenticity Reinvention and the Power of Community
What happens when you go from leading hundreds to launching from scratch—and decide to do it all in public? Jeremy Bloom, founder of OhHello and Co-Founder of Marketecture Media, joins Adam Katz for a no-holds-barred conversation on reinvention, resilience, and the future of adtech. From viral...
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Lisa Cialfi in Media’s Wild Ride
What does it take to survive a decade in the media game when the rules keep rewriting themselves? Lisa Cialfi, Horizon Media’s Digital VP, sits down with Ben Lambert to unpack her journey—from slinging digital buys in 2015 to steering teams through the streaming explosion and AI’s takeover of ad...
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How Joy Work Drives Brand Success
In this episode of Breaking Through the Mayhem, host Michele Ching talks with Suzie Bao, a transformative marketing leader and diversity advocate, about her journey navigating cultural barriers as an Asian American woman and building a legacy of authenticity and impact. With over 20 years of...
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PMG's Sam Bloom on Learning, Leading and Never Staying Still
In this episode, Adam Katz sits down with Sam Bloom, Head of Partnerships at PMG, to explore his career journey built on resilience, humility, and reinvention. From navigating the rise and fall of Blockbuster during its battle with Netflix to building Camelot's digital capabilities from the…
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Balancing Data-Driven Decisions with Marketing Agility
Join Marissa Price as she sits down with Jamie Seltzer, Global EVP of CSA & MX Analytics at Havas Media Network, for a candid conversation about navigating the ever-evolving digital advertising landscape. In this enlightening discussion, Jamie shares invaluable insights on balancing data-driven...
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Katie Comerford on Creativity, Culture, and Championing Teams
Listen to Sightly CEO Adam Katz and Horizon Next EVP, Chief of Strategy & Operations Katie Comerford discuss navigating leadership, authenticity, and personal growth in the fast-paced marketing world. Katie shares how celebrating wins, embracing discomfort, and focusing on self-reflection have...
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MikMak CEO Reveals Where Performance Marketing Works Now
In episode 21 of Breaking Through the Mayhem, host Adam Katz, CEO of Sightly, chats with Rachel Tipograph, Founder and CEO of MikMak, about the company’s 10-year journey, growth, and future plans. Tipograph shares how Gen Z and Gen Alpha are reshaping the consumer landscape, why brands like ELF...
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Balancing Tone and Sentiment in Podcast Advertising with Dr. Zubatiy
Join host Annalise Curvelo as she talks with Dr. Tamara Zubatiy, Co-founder and CEO of Barometer, about her transition from cognitive science to leading a pioneering company in podcast advertising. Dr. Zubatiy explains how Barometer’s tools carefully analyze podcast content to help brands make...
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Sephora to Nike: Success Stories in Community-Driven Marketing
In Episode 19 of "Breaking Through the Mayhem," host Alena Pilichowski engages with marketing expert Mark Schaefer, exploring his impressive journey from working at a Fortune 100 company to founding a successful digital marketing business. Mark discusses the critical concepts of community and...
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Unlocking the DOPE Framework: How Nicholas Love Injects Intelligence into Marketing
Join us for episode 18 of Breaking Through the Mayhem as Morgan Kelly chats with Nicholas Love, CEO of Kulur Group. Nicholas delves into the essence of what makes a challenger brand successful, emphasizing the importance of bold strategies and the courage to disrupt the market. Central to his...
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AI’s Impact On Marketing
Join Alex Babatunde, VP of Product at Sightly, and Jacob Miesner, SVP of Technology at Sightly, as they explore AI bias and the importance of diverse data sources and human oversight. Discover AI's transformative potential in reshaping the workforce, streamlining tasks, and empowering humans....
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Empowering AdTech's Future: Angelina Eng on Bias, Data, and Career Development
Dive into an extraordinary episode designed for the forward-thinking AdTech professionals and media strategists, featuring Adam Katz, CEO of Sightly, and Angelina Eng, VP of Measurement, Addressability & Data Center at IAB. Uncover deep, nuanced insights into navigating the post-cookie era,...
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Turning Attention into Action: The Power of Your Life Brief
In this compelling episode, Bonnie Wan invites listeners into the world of "The Life Brief," a transformative tool that distills brand strategy into a powerful guide for transforming attention into action. With a focus on the urgency of the moment fused with timeless truths, Bonnie delves into…
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Revolutionizing Media Supply Chains: Transforming Carbon Data for a Greener Future
In Episode 14 of Breaking Through the Mayhem, presented by Sightly, Eric Shih, COO of Cedara, shares his career journey from the music industry to TV and ad tech, culminating in his arrival at Cedara driven by a personal passion for a sustainable future. Explore Cedara's mission to map carbon...
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Elevating Marketing: Setting a Better Frame for Success
Welcome to Episode 13 of Breaking Through the Mayhem, where we explore the dynamic world of marketing and advertising amid constant change. Today's guest, Albert Thompson, emphasizes precision and intentionality in consumer marketing, prioritizing a meticulous approach over fleeting trends....
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Frequently Asked Questions
How many episodes does Breaking Through The Mayhem have?
Breaking Through The Mayhem currently has 65 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Breaking Through The Mayhem about?
We bring on a wide range of guests from some of the top brands in the world to unpack how their brand values impact their company.
How often does Breaking Through The Mayhem release new episodes?
Breaking Through The Mayhem has 65 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Breaking Through The Mayhem?
You can listen to Breaking Through The Mayhem on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Breaking Through The Mayhem?
Breaking Through The Mayhem is created and hosted by Sightly.
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