Amy Liu: Founder and CEO of Tower 28 Beauty

What this episode covers

Amy Liu is the founder and CEO of Tower 28 Beauty, a modern beauty brand based in Southern California. Its best-selling products—from the SOS Spray to the ShineOn Lip Jelly—offer a makeup experience that’s skin-friendly, effective, and affordable. This episode, hear about how Amy got her foot in the door in the beauty industry and how she used her years of experience as a marketing director at brands such as Smashbox and Josie Maran to create her own company.

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Frequently Asked Questions

How long is this episode of Second Life?

This episode is 56 minutes long.

When was this Second Life episode published?

This episode was published on September 19, 2022.

What is this episode about?

Amy Liu is the founder and CEO of Tower 28 Beauty, a modern beauty brand based in Southern California. Its best-selling products—from the SOS Spray to the ShineOn Lip Jelly—offer a makeup experience that’s skin-friendly, effective, and affordable....

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