Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy

In this episode, Amy Tilbury, from Barrington James explores the diverse and demanding nature of recruitment marketing. She shares her climb from executive to senior marketing manager, highlighting her impactful projects in social media and website development. Amy discusses the success behind their TikTok strategy and the role of their podcast in drawing clients. She offers a critical view on common but less effective tactics like lengthy newsletters and paying for awards, advocating for client-focused messaging and the credibility of social proof.