AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)

PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert-- PPC Boosters Series 6:20 Importance of a plan and strategy 9:45 Prime Day 2021 CPC Stats 13:05 Example - ACOS Change if Conversion Rate increases 1% 15:15 Example - ACOS Change if Conversion Rate increases 2% 18:10 Components of Conversion Rate: Customer Psychology 19:55 Components of Conversion Rate: Product Market Fit 22:10 Know what your customers want: Search Term Reports 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness 25:06 Components of Conversion Rate: Review Strategy 27:40 Components of Conversion Rate: Product Page Ongoing Optimization 30:00 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Tim Conley, business coach E-Myth Revisited - Michael Gerber Prime Day 2021 Trends to Know Manage Your Customer Engagement Tool Ep 121 - The ACOS Power Ratio for Amazon PPC Download the free ACOS Control Matrix here Ep 62 - ACOS: Amazon Platform Tax? Never miss the latest in Amazon PPC tips and best practices, here.  All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker