AMZPPC #104: How and Why to Use Negatives in Your Amazon PPC

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.   Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.   We’ll see you in The Badger Den!  Highlights  1:05 Intro  3:59 People who don’t use negative keywords  14:16 What is a negative anyway?  22:52 Research-based targeting methods  25:22 The Lin-Rodnitzky Ratio  26:40 The benefits of negatives  34:10 Concluding thoughts   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver