AMZPPC #105: How to Become an Amazon Sponsored Display Master

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver