AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group. We’ll see you in The Badger Den! Highlights: 1:05 Intro 1:58 What is keyword dumping? 3:39 Why is keyword dumping bad? 9:49 Mixing Match types and strategies 17:40 Starving keywords 21:05 Budget concerns 24:59 Keyword-ad matching and organizing ad groups 29:59 What to do instead 38:19 Closing Thoughts Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast  Ad Badger Version 2: https://www.adbadger.com/pricing/  AMZ Pathfinder: https://www.amzpathfinder.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver