AMZPPC #107: Thinking Strategically about Amazon Advertising

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.   Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.   We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.   We'll see you in The Badger Den! Highlights:  1:05 Intro  5:13 The power of narrative in campaigns  15:30 Beginning Stage Pre-Launch  30:32 Beginning Stage Post-Launch  37:22 Scaling Stage  47:18 Large Brand Stage  57:20 Closing Thoughts  Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   BetterAMS: https://www.betterams.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver