AMZPPC #115: The Trinity of Amazon PPC Revenue

Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.  Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.   We’ll see you in The Badger Den!   Highlights:   1:05 Intro  4:02 The Rise of Total ACOS  7:27 The Trinity: ACOS, Total ACOS, Organic  11:22 Increasing Total ACOS for Higher Sales  20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue  24:27 Ad Revenue % of Total Revenue  32:00 How Total ACOS Goals Relate to the Trinity  37:47 The Total ACOS Trinity in Action  43:45 Closing Thoughts + What’s New with Stephen   Links & Resources   All our episodes and show notes are available at https://www.adbadger.com/podcast​​​  Ad Badger Version 2: https://www.adbadger.com/pricing/​​​  Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/  Have a question or suggestion for the show?  Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ    Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno ([email protected])   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver