AMZPPC #117: Is Exact Match Always Best?

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.   Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:55 The Exact Match Conspiracy Theory  6:17 Elizabeth’s Broad Match Story  14:25 Does Amazon Favor Broad Match?  15:44 What to do When Exact Match Doesn’t Land   24:45 Bid Optimization  30:06 The Art of PPC  31:42 Using Negatives  33:15 Explaining to Clients  40:23 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   Junglr: https://www.junglr.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno ([email protected])  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver