AMZPPC #117: Is Exact Match Always Best?

from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.   Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.   We'll see you in The Badger Den!   Highlights:   1:05 Intro  4:55 The Exact Match Conspiracy Theory  6:17 Elizabeth’s Broad Match Story  14:25 Does Amazon Favor Broad Match?  15:44 What to do When Exact Match Doesn’t Land   24:45 Bid Optimization  30:06 The Art of PPC  31:42 Using Negatives  33:15 Explaining to Clients  40:23 Closing Thoughts    Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   Junglr: https://www.junglr.com/  Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno ([email protected])  Graphic Designer: Emma Walker  Content Writer: Vincent Gulliver

What this episode covers

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:55 The Exact Match Conspiracy Theory 6:17 Elizabeth’s Broad Match Story 14:25 Does Amazon Favor Broad Match? 15:44 What to do When Exact Match Doesn’t Land 24:45 Bid Optimization 30:06 The Art of PPC 31:42 Using Negatives 33:15 Explaining to Clients 40:23 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno ([email protected]) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver