AMZPPC #118: 5 Hidden Amazon PPC Ratios

Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike! We'll see you in The Badger Den! Highlights: 1:05 Intro 3:34 Amazon’s Hidden Ratios 6:44 Ad Sales to Total Sales 17:00 Percentage of Each Targeting Type 23:29 Percentage of Each Ad Type 29:30 Revenue Per Click 33:16 Spend by Number of Orders 40:02 Closing Thoughts 42:30 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno ([email protected]) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver