AMZPPC #120: Balancing Amazon PPC Optimization and Expansion

The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  We’ll see you in The Badger Den! Highlights:   1:05 Intro  3:18 The Ebb and Flow of Amazon PPC  6:51 Amazon PPC Expansion vs. Optimization  9:15 Expansion Activities  25:12 Optimization Activities  33:20 Synergy & Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Junglr: https://www.junglr.com/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno ([email protected]) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver