AMZPPC #125: Amazon's New Sponsored Display Audiences

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.   We'll see you in The Badger Den!   Highlights:  0:00 Intro  3:28 New Sponsored Display Audiences  11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising  16:33 Reasons to Use the New Sponsored Display Audiences  21:34 How to Implement New Sponsored Display Audiences  31:03 Closing Thoughts   Links & Resources  All our episodes and show notes are available at https://www.adbadger.com/podcast Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/ Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno ([email protected])   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver