AMZPPC #128: How to Scale your Amazon PPC Account

Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links & Resources  Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   1:40 Intro 2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns 11:35 Scaling your Worse-Than-Target ACOS campaigns 16:59 Product Page Improvements 20:14 Scaling with New Campaigns 28:37 Changing Bidding Strategies when Scaling 29:30 Closing Thoughts Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio Editor: Pedro Moreno ([email protected])   Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver