AMZPPC 33: The No-Hype, All Data Approach to Prime Day PPC

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den! Show Highlights: 1:37 Data-Driven Approach to Prime Day 4:25 History of Prime Day 7:30 Some Non-PPC Strategies and General Tips 10:48 PPC Strategies - Conversion Rates 11:36 CTR (Click Through Rate) 13:10 Budgets 17:26 Bidding Strategies 20:36 Bid Automation 23:55 More on Conversion Rates 25:36 More Prime Day Strategies 29:50 Podcast Deal and a Christmas in July Surprise