AMZPPC 35: Increase Conversion Rates for Sponsored Brand Ads

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den! Show Highlights: 3:58 One simple tip to boost your Sponsored Brand ad performance 6:10 Single keyword brand ads 6:59 How Google Ads handles single keyword brand ads 8:15 Amazon Ads single keyword brand ads 11:03 Comparing single keyword sponsored brand ads with how most sellers do it 13:00 How people think about Sponsored Brand ads 13:53 Walkthrough of single keyword campaign strategy 17:29 A case-study for single keyword Sponsored Brand ads strategy 26:20 Some final thoughts Have questions about Amazon PPC? Ask us! Go to www.adbadger.com/voicemail and we'll answer your question on the podcast.