AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters

from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amazon Ad product definitions 10:56 Amazon Display Ads 15:30 How to manage Sponsored Products and DSP 17:48 Some use cases for DSP: Targeting and Placements 20:45 The purchase side of DSP 25:07 The silver lining to DSP 26:29 How large companies use DSP 27:55 How to allocate your advertising budget 28:20 Closing

Episode metadata supplied by the publisher feed · Published Jul 31, 2019

Embed this episode

Attribution link and audio player

NOW PLAYING

AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters

0:00 29:15

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The PPC Den: Amazon PPC Advertising Mastery?

This episode is 29 minutes long.

When was this The PPC Den: Amazon PPC Advertising Mastery episode published?

This episode was published on July 31, 2019.

Can I download this The PPC Den: Amazon PPC Advertising Mastery episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!