AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den! Show Highlights 4:40 Intro to the Four Areas Where Amazon Excels 5:13 The $100 Test 9:02 Sponsored Products: Amazon vs. Google 11:15 Bulk Files with Amazon 14:25 Native Ads with Amazon 18:40 Consumer Anxiety on Google vs. Amazon 19:40 Where Google Shines - Ad Support 20:34 Google Platform Customization 23:48 How Google Manages Size and Scale 25:47 Mulit-Account Management with Google 28:22 Facebook Audiences and Targeting 30:40 Ad Types on Facebook 33:08 Amazon and Ad Quality Score 35:35 Final Conclusions Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail