AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)

from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages.  See you in the Badger Den! Episode Highlights: 3:20 A funny review from cbgill83 5:13 The rise of Sponsored Display Ads 6:30 How does it differ from other Amazon ad types? 8:45 Creating your first Sponsored Display Ad 10:00 Pay-per-click vs Pay-per-impression 13:46 Audience targeting 15:30 Remarketing with a twist 17:00 Find your data in the sponsored product report 19:15 Performance breakdown 20:47 Difference between DSP and Sponsored Display 23:00 Pay-per-impression deep dive 26:30 Best practices 28:00 Pay-per-click only reaches customers off of Amazon 29:55 Running experiments 31:45 How it kickstarts new product launches 35:21 Rapid fire facts from the Amazon help docs 37:28 Prohibited categories 39:02 Cheap CPMs 40:48 Check out our PPC automation tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

What this episode covers

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages. See you in the Badger Den! Episode Highlights: 3:20 A funny review from cbgill83 5:13 The rise of Sponsored Display Ads 6:30 How does it differ from other Amazon ad types? 8:45 Creating your first Sponsored Display Ad 10:00 Pay-per-click vs Pay-per-impression 13:46 Audience targeting 15:30 Remarketing with a twist 17:00 Find your data in the sponsored product report 19:15 Performance breakdown 20:47 Difference between DSP and Sponsored Display 23:00 Pay-per-impression deep dive 26:30 Best practices 28:00 Pay-per-click only reaches customers off of Amazon 29:55 Running experiments 31:45 How it kickstarts new product launches 35:21 Rapid fire facts from the Amazon help docs 37:28 Prohibited categories 39:02 Cheap CPMs 40:48 Check out our PPC automation tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)

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This episode is 41 minutes long.

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This episode was published on October 2, 2019.

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