AMZPPC 46: Amazon SEO — Bridging the Gap with PPC

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and organic to thrive 7:17 Beware the keyword dump (and learn more about it on Episode 10) 9:26 'Kitchen' is not a good keyword for 'kitchen towels' 12:03 Google's SEO ranking factors 16:03 Aiming for 1 keyword can be highly competitive 18:30 Amazon's ranking factors - Relevance & Buy-ability 20:21 Discoverability vs. Desirability 22:10 Amazon has a bias for products that earn them more revenue 23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info) 26:45 Fueling organic growth with PPC data 28:00 The intangible ROIs of paid advertising 31:47 It's all about ratios, ratios, ratios! 34:11 Check out our PPC automation tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ