AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of Complexity

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08 Start thinking of campaign structure as another variable to optimize 15:15 Visually map out your product groupings 17:02 Even more strategies! 20:20 Single ASIN ⁠— the easiest structure optimization 26:15 How to optimize ASIN with variations 31:30 Dialing up the complexity with several different products 35:12 Different products but they compete for the same terms 42:40 What if you're a huge company with 5,000+ SKUs in different categories? 51:05 Strategies for giant wholesalers — 400,000+ SKUs! 55:40 Keep campaign level settings in mind Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ