AMZPPC 52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00 How much does sales boost for each day? 11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics 17:45 Don't be as aggressive 2 days before Black Friday 20:17 All of December is the real king 22:50 Avoid targeting generic holiday keyword like "gifts for kids" 28:35 Prepare for a potentially big CPC spike 30:20 It's too late for lightning deals but you should still set coupons 31:30 The holiday season is a marathon not a sprint 32:50 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ