AMZPPC #52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies [Re-Release]

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday isn't as big as you think it is 8:39 How much does sales boost for each day? 12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics 18:32 Don't be as aggressive 2 days before Black Friday 21:01 All of December is the real king 23:34 Avoid targeting generic holiday keyword like "gifts for kids" 29:21 Prepare for a potentially big CPC spike 31:08 It's too late for lightning deals but you should still set coupons 32:16 The holiday season is a marathon, not a sprint 33:32 Our final tips Get all of our episodes and show notes at adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver